{"id":10173,"date":"2026-08-21T16:55:04","date_gmt":"2026-08-21T14:55:04","guid":{"rendered":"https:\/\/great-artmag.com\/?p=10173"},"modified":"2026-08-21T16:57:08","modified_gmt":"2026-08-21T14:57:08","slug":"chroma-magazine-guide-collectionneur","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/chroma-magazine-guide-collectionneur\/","title":{"rendered":"Chroma : collectionneurs, influenceurs, m\u00e9c\u00e8nes, les nouveaux r\u00e9seaux du pouvoir artistique"},"content":{"rendered":"

Portrait du collectionneur d\u2019art contemporain, m\u00e9c\u00e8ne et prescripteur. C\u2019est cette transformation que raconte le magazine Chroma “guide du collectionneur et de l’amateur d\u2019art contemporain”, nouveau m\u00e9dia d\u00e9di\u00e9 \u00e0 celles et ceux qui collectionnent, soutiennent et font circuler l\u2019art contemporain. <\/strong><\/p>\n

Pour son lancement, le magazine donne la parole \u00e0 des figures embl\u00e9matiques de la collection, comme Evelyne et Jacques Deret ou la galeriste Fran\u00e7oise Livinec, mais aussi \u00e0 une nouvelle g\u00e9n\u00e9ration de prescripteurs num\u00e9riques tels que Cure8<\/a> et WatchWithArt<\/a>. \u00c0 travers des interviews, des analyses et un d\u00e9cryptage des tendances, Chroma entend regarder le march\u00e9 depuis le point de vue de ceux qui contribuent directement \u00e0 le fa\u00e7onner.<\/p>\n

Les collectionneurs fortun\u00e9s ont consacr\u00e9 en moyenne 20 % de leur patrimoine \u00e0 l\u2019art en 2025, contre 15 % l\u2019ann\u00e9e pr\u00e9c\u00e9dente, avec un pic \u00e0 26 % chez la g\u00e9n\u00e9ration Z, selon le rapport Art Basel & UBS Survey of Global Collecting 2025. Derri\u00e8re ces chiffres se dessine une r\u00e9alit\u00e9 : le collectionneur d’art contemporain participe activement \u00e0 la circulation des \u0153uvres, \u00e0 la construction de leur valeur et \u00e0 la structuration du march\u00e9 lui-m\u00eame. Longtemps per\u00e7u comme l\u2019ultime maillon du march\u00e9 de l\u2019art, le collectionneur d\u2019art contemporain finance des projets, influence la production, acc\u00e9l\u00e8re la carri\u00e8re des artistes, ouvre des espaces d\u2019exposition et intervient parfois directement dans les institutions. En quelques ann\u00e9es, il est pass\u00e9 du r\u00f4le d\u2019acqu\u00e9reur discret \u00e0 celui de prescripteur, notamment sur Instagram. La prolif\u00e9ration de fondations priv\u00e9es ouvertes gratuitement au public, la cr\u00e9ation de prix ind\u00e9pendants et l’occupation d’espaces alternatifs t\u00e9moignent d’une volont\u00e9 claire : r\u00e9-approprier l’espace public et imposer de nouveaux r\u00e9cits artistiques. Autre tendance qui tend \u00e0 s’affirmer : les achats directs aupr\u00e8s des artistes. Ils repr\u00e9sentent en 2026, pr\u00e8s de 20 % des d\u00e9penses des collectionneurs fortun\u00e9s (ces personnes disposant de 1 millions de dollars d’actifs).<\/p>\n

\"\"<\/a>Le paysage m\u00e9diatique compte peu de publications enti\u00e8rement d\u00e9di\u00e9es aux acheteurs et aux m\u00e9c\u00e8nes. Il y a le belge TLmag<\/a> et des initiatives cartographiques comme celles de Larry\u2019s List<\/a>. La France dispose d’un mod\u00e8le singulier avec d\u00e9sormais le magazine Chroma \u2013 Le guide du collectionneur et de l’amateur d’art contemporain<\/a>. Dirig\u00e9e par le Danois Klaus Rune Hansen, cette publication bimestrielle ind\u00e9pendante refuse le sensationnalisme des ventes aux ench\u00e8res pour proposer un espace de r\u00e9flexion et d’action. Diffus\u00e9 sur abonnement \u00e0 plus de 8 000 collectionneurs et 2 500 acteurs cl\u00e9s du secteur (institutions, galeries, fondations), le magazine de 46 pages a trouv\u00e9 sa place dans un \u00e9cosyst\u00e8me informationnelle mis \u00e0 mal par la morosit\u00e9 des m\u00e9dias menac\u00e9s par l’IA. Le d\u00e9veloppement de la philanthropie priv\u00e9e, des fondations, des achats directs aupr\u00e8s des artistes et des communaut\u00e9s num\u00e9riques confirme une \u00e9volution profonde : le collectionneur d\u2019art contemporain participe \u00e0 la construction du march\u00e9 et livre un panel de visions. Cette mutation cr\u00e9e aussi un besoin d\u2019information sp\u00e9cifique, ind\u00e9pendante des logiques de vente et des commentaires \u00e0 chaud des ench\u00e8res.<\/p>\n

C\u2019est pr\u00e9cis\u00e9ment le positionnement de Chroma, qui entend devenir un espace de r\u00e9f\u00e9rence pour comprendre les nouvelles pratiques de la collection et les acteurs qui les portent. En donnant la parole aussi bien aux collectionneurs historiques qu\u2019aux nouveaux prescripteurs digitaux, le magazine accompagne un march\u00e9 en pleine recomposition. Dans un paysage m\u00e9diatique fragilis\u00e9, cette approche centr\u00e9e sur les collectionneurs, les artistes et les tendances pourrait offrir un regard diff\u00e9rent sur l\u2019art contemporain : moins spectaculaire, mais plus attentif \u00e0 celles et ceux qui en construisent durablement la valeur.<\/p>\n

> S’abonner \u00e0 chroma-magazine.art<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Portrait du collectionneur d\u2019art contemporain, m\u00e9c\u00e8ne et prescripteur. C\u2019est cette transformation que raconte le magazine Chroma “guide du collectionneur et de l’amateur d\u2019art contemporain”, nouveau m\u00e9dia d\u00e9di\u00e9 \u00e0 celles et ceux qui collectionnent, soutiennent et font circuler l\u2019art contemporain. Pour son lancement, le magazine donne la parole \u00e0 des figures embl\u00e9matiques de la collection, comme […]<\/p>\n","protected":false},"author":11,"featured_media":10174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1469],"tags":[1437,1176,1386],"class_list":["post-10173","post","type-post","status-publish","format-standard","has-post-thumbnail","category-enquetes","tag-art-contemporain","tag-collection","tag-marche-de-lart"],"yoast_head":"\nChroma : collectionneurs, influenceurs, m\u00e9c\u00e8nes, les nouveaux r\u00e9seaux du pouvoir artistique - GREAT-ARTMAG<\/title>\n<meta name=\"description\" content=\"Magazine Chroma "guide du collectionneur d\u2019art contemporain", nouveau m\u00e9dia d\u00e9di\u00e9 \u00e0 celles et ceux qui soutiennent l\u2019art contemporain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/chroma-magazine-guide-collectionneur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chroma : collectionneurs, influenceurs, m\u00e9c\u00e8nes, les nouveaux r\u00e9seaux du pouvoir artistique - GREAT-ARTMAG\" \/>\n<meta property=\"og:description\" content=\"Magazine Chroma "guide du collectionneur d\u2019art contemporain", nouveau m\u00e9dia d\u00e9di\u00e9 \u00e0 celles et ceux qui soutiennent l\u2019art contemporain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/great-artmag.com\/en\/chroma-magazine-guide-collectionneur\/\" \/>\n<meta property=\"og:site_name\" content=\"GREAT-ARTMAG\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-21T14:55:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T14:57:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/great-artmag.com\/wp-content\/uploads\/2026\/08\/salome_monpetit.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"1140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Axel de Guelz\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Axel de Guelz\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/chroma-magazine-guide-collectionneur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/chroma-magazine-guide-collectionneur\\\/\"},\"author\":{\"name\":\"Axel de Guelz\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#\\\/schema\\\/person\\\/6ade80166047df83e4f1d44c9f4a099a\"},\"headline\":\"Chroma : collectionneurs, influenceurs, m\u00e9c\u00e8nes, les nouveaux r\u00e9seaux du pouvoir artistique\",\"datePublished\":\"2026-08-21T14:55:04+00:00\",\"dateModified\":\"2026-08-21T14:57:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/chroma-magazine-guide-collectionneur\\\/\"},\"wordCount\":646,\"publisher\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/chroma-magazine-guide-collectionneur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/great-artmag.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/salome_monpetit.webp\",\"keywords\":[\"Art contemporain\",\"collection\",\"March\u00e9 de l'Art\"],\"articleSection\":[\"ENQU\u00caTES\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/chroma-magazine-guide-collectionneur\\\/\",\"url\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/chroma-magazine-guide-collectionneur\\\/\",\"name\":\"Chroma : collectionneurs, influenceurs, m\u00e9c\u00e8nes, les nouveaux r\u00e9seaux du pouvoir artistique - 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