{"id":10208,"date":"2026-08-25T13:22:21","date_gmt":"2026-08-25T11:22:21","guid":{"rendered":"https:\/\/great-artmag.com\/?p=10208"},"modified":"2026-08-25T19:39:12","modified_gmt":"2026-08-25T17:39:12","slug":"presse-artistique-itartbag-10-ans-de-resistance-culturelle","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/presse-artistique-itartbag-10-ans-de-resistance-culturelle\/","title":{"rendered":"Presse artistique : itArtBag, 10 ans de r\u00e9sistance culturelle"},"content":{"rendered":"

\u00c0 l\u2019heure o\u00f9 les algorithmes recyclent \u00e0 l\u2019infini les m\u00eames communiqu\u00e9s de presse et o\u00f9 les m\u00e9dias culturels traditionnels doivent composer avec la baisse des revenus publicitaires, la presse ind\u00e9pendante joue les irr\u00e9ductibles. En mai 2026, le magazine ItArtBag a f\u00eat\u00e9 ses dix ans. Dix ann\u00e9es de journalisme culturel libre, exigeant et engag\u00e9, men\u00e9 \u00e0 bout de bras par V\u00e9ronique Spahis, pr\u00e9sidente de l\u2019association Doggy Art Bag.<\/strong><\/p>\n

Une plume tout-terrain, de l\u2019art au vivant<\/h3>\n

\u00c0 l\u2019origine de cette aventure, une personnalit\u00e9 qui conna\u00eet le monde de l\u2019art sous toutes ses coutures : V\u00e9ronique Spahis. Chevalier des Arts et des Lettres, critique d\u2019art membre de l\u2019AICA, commissaire d\u2019exposition et ancienne enseignante en histoire de l\u2019art et march\u00e9 de l\u2019art, notamment \u00e0 l\u2019INSEEC et \u00e0 l\u2019IESA, elle a construit son parcours \u00e0 la crois\u00e9e de la transmission, de la critique et de la cr\u00e9ation. Plasticienne de formation (titulaire d’un DEA en arts plastiques), elle se sp\u00e9cialise dans les sciences du jeu et d\u00e9croche un DESS bien avant que le monde mus\u00e9al ne s’empare de la discipline. Apr\u00e8s avoir dirig\u00e9 des revues institutionnelles et travaill\u00e9 au sein d\u2019\u00e9tablissements nationaux comme le Mus\u00e9e de la carte \u00e0 jouer<\/a>, elle donne naissance \u00e0 ItArtBag<\/a> avec une ambition claire : parler de culture sans la mettre sous cloche. Une \u00e9quipe d’une dizaine de collaborateurs r\u00e9guliers participe au d\u00e9veloppement du titre.<\/p>\n

Le r\u00e9sultat lui ressemble : une \u00e9criture rigoureuse, mais jamais intimidante ; \u00e9rudite, sans jargon inutile ; curieuse, surtout. Car chez V\u00e9ronique Spahis (alias V\u00e9ronique Grange-Spahis), la critique consiste avant tout \u00e0 regarder, comprendre, transmettre et donner envie d\u2019aller voir par soi-m\u00eame. Cette philosophie se prolonge dans son travail aupr\u00e8s des jeunes r\u00e9dacteurs – pr\u00e8s d’une soixantaine en 10 ans -, auxquels elle transmet davantage qu\u2019une m\u00e9thode : une v\u00e9ritable culture du regard.<\/p>\n

\"\"<\/a>La v\u00e9rit\u00e9 du terrain contre le journalisme \u00ab de bureau \u00bb<\/h3>\n

C\u2019est sans doute l\u2019un des marqueurs les plus forts d\u2019ItArtBag. L\u00e0 o\u00f9 certains m\u00e9dias se contentent de reprendre les dossiers de presse re\u00e7us par mail, le magazine d\u00e9fend une r\u00e8gle simple : pour parler d\u2019une exp\u00e9rience culturelle, il faut d\u2019abord la vivre. Exposition, spectacle, pi\u00e8ce de th\u00e9\u00e2tre, exp\u00e9rience immersive, adresse gastronomique ou produit du terroir : les journalistes vont sur place, regardent, \u00e9coutent, go\u00fbtent, testent et se font leur propre opinion. La devise historique du m\u00e9dia r\u00e9sume cette m\u00e9thode avec une efficacit\u00e9 d\u00e9sarmante : des \u0153uvres et manifestations \u00ab lues, vues, \u00e9cout\u00e9es, go\u00fbt\u00e9es, test\u00e9es et approuv\u00e9es \u00bb. Cette approche donne aux articles une mati\u00e8re que le simple recyclage de communiqu\u00e9s ne peut offrir : des sensations, des d\u00e9tails, des nuances et parfois m\u00eame des r\u00e9serves. Bref, une exp\u00e9rience de lecteur qui repose sur une exp\u00e9rience r\u00e9elle.<\/p>\n

48 000 lectures mensuelles : une audience \u00e0 remettre en perspective<\/h3>\n

La proximit\u00e9 avec le terrain n\u2019emp\u00eache pas ItArtBag de toucher un public significatif. Le magazine revendique plus de 48 000 lectures mensuelles en ligne, soit, \u00e0 rythme constant. Pour un m\u00e9dia culturel ind\u00e9pendant port\u00e9 par une association, ce volume m\u00e9rite d\u2019\u00eatre regard\u00e9 \u00e0 l\u2019aune du paysage dans lequel il \u00e9volue. Les mastodontes de la presse artistique jouent \u00e9videmment dans une autre cat\u00e9gorie. Beaux Arts Magazine revendique ainsi 1,5 million de lecteurs mensuels sur l\u2019ensemble de ses supports, tandis que les donn\u00e9es ACPM font \u00e9tat de 883 000 lecteurs pour son \u00e9dition presse au premier semestre 2026. Connaissance des Arts, autre r\u00e9f\u00e9rence historique du secteur, totalise de son c\u00f4t\u00e9 plus de 600 000 visites mensuelles sur ses sites.<\/p>\n

Quand l\u2019exigence rencontre le succ\u00e8s<\/h3>\n

L’audience de ItArtBag s\u2019est construite gr\u00e2ce \u00e0 une ligne \u00e9ditoriale qui refuse de choisir entre exigence et curiosit\u00e9 populaire. Pr\u00e8s de 4 000 articles sont \u00e0 consulter gratuitement en ligne. Certaines publications ont particuli\u00e8rement contribu\u00e9 \u00e0 cette dynamique. C’est le cas notamment lorsqu\u2019ItArtBag pousse les portes du mus\u00e9e Carnavalet, explore les galeries parisiennes ou s\u2019int\u00e9resse au spectacle vivant, \u00e0 la mode, \u00e0 l\u2019art de vivre, ou encore \u00e0 l\u2019univers du luxe. Et le terrain de jeu ne s\u2019arr\u00eate pas aux cimaises. Le m\u00e9dia passe aussi de l\u2019art contemporain \u00e0 la gastronomie, du street art \u00e9mergent aux coulisses de la haute cuisine fran\u00e7aise, sans changer de boussole : regarder de pr\u00e8s, raconter juste et donner au lecteur les cl\u00e9s pour se faire sa propre id\u00e9e.<\/p>\n

> Abonnez-vous \u00e0 la newsletter de ItArtBag<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019heure o\u00f9 les algorithmes recyclent \u00e0 l\u2019infini les m\u00eames communiqu\u00e9s de presse et o\u00f9 les m\u00e9dias culturels traditionnels doivent composer avec la baisse des revenus publicitaires, la presse ind\u00e9pendante joue les irr\u00e9ductibles. En mai 2026, le magazine ItArtBag a f\u00eat\u00e9 ses dix ans. Dix ann\u00e9es de journalisme culturel libre, exigeant et engag\u00e9, men\u00e9 \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":10210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1469],"tags":[],"class_list":["post-10208","post","type-post","status-publish","format-standard","has-post-thumbnail","category-enquetes"],"yoast_head":"\nPresse artistique : itArtBag, 10 ans de r\u00e9sistance culturelle - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/presse-artistique-itartbag-10-ans-de-resistance-culturelle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presse artistique : itArtBag, 10 ans de r\u00e9sistance culturelle - GREAT-ARTMAG\" \/>\n<meta property=\"og:description\" content=\"\u00c0 l\u2019heure o\u00f9 les algorithmes recyclent \u00e0 l\u2019infini les m\u00eames communiqu\u00e9s de presse et o\u00f9 les m\u00e9dias culturels traditionnels doivent composer avec la baisse des revenus publicitaires, la presse ind\u00e9pendante joue les irr\u00e9ductibles. 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