{"id":1680,"date":"2019-12-07T14:58:00","date_gmt":"2019-12-07T13:58:00","guid":{"rendered":"https:\/\/unik-artmag.com\/?p=1680"},"modified":"2026-06-10T20:00:00","modified_gmt":"2026-06-10T18:00:00","slug":"guide-reseaux-sociaux-artistes","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/guide-reseaux-sociaux-artistes\/","title":{"rendered":"[\u00c9d. InFine] \u00ab Le Guide de survie digitale \u00bb"},"content":{"rendered":"\r\n

“Le Guide de survie digitale” vient de para\u00eetre aux \u00e9ditions In Fine. L’objectif ? Donner les cl\u00e9s pour g\u00e9rer efficacement ses r\u00e9seaux sociaux. Un cr\u00e9ateur doit d\u00e9finir une strat\u00e9gie claire, adapter ses formats aux codes de chaque plateforme et ma\u00eetriser le cadre juridique du droit d’auteur. L’utilisation d’outils de planification et une veille constante sur les nouveaut\u00e9s algorithmiques s’imposent pour engager sa communaut\u00e9 en toute s\u00e9curit\u00e9. Cette approche globale permet de transformer une simple pr\u00e9sence num\u00e9rique en un v\u00e9ritable levier d’influence et de protection de ses contenus cr\u00e9atifs.<\/strong><\/p>\r\n

Une conf\u00e9rence parisienne \u00e0 l’ADAGP pour armer les cr\u00e9ateurs de contenu<\/h3>\r\n

Le paysage num\u00e9rique \u00e9volue \u00e0 un rythme effr\u00e9n\u00e9, obligeant les professionnels et les artistes \u00e0 repenser constamment leurs m\u00e9thodes de communication. Face \u00e0 ces mutations technologiques, la soci\u00e9t\u00e9 fran\u00e7aise de gestion des droits d\u2019auteur, l’ADAGP, organise un \u00e9v\u00e9nement majeur au c\u0153ur de la capitale. L’institution accueillera le public au 11 rue Duguay-Trouin, dans le sixi\u00e8me arrondissement de Paris, pour une rencontre essentielle. Cette conf\u00e9rence exclusive sera anim\u00e9e par Alexia Gugg\u00e9mos, auteure du remarqu\u00e9 Guide de survie digitale<\/em>, et Ma\u00eetre Na\u00efma Alahyane-Rogeon, avocate sp\u00e9cialis\u00e9e. Ensemble, elles d\u00e9crypteront l’usage d’Instagram en partageant les bonnes pratiques de communication et les pr\u00e9cautions juridiques indispensables pour prot\u00e9ger les \u0153uvres en ligne.<\/p>\r\n

\"\"L’art de naviguer d’une plateforme \u00e0 l’autre sans se perdre<\/h3>\r\n

Prendre la vague des r\u00e9seaux sociaux est devenu une n\u00e9cessit\u00e9, mais cela impose de comprendre les dynamiques de chaque \u00e9cosyst\u00e8me. Instagram s\u2019impose d\u00e9sormais comme un espace d\u2019expression communautaire incontournable, affichant un potentiel d\u2019amplification immense avec des centaines de millions de stories partag\u00e9es chaque jour. Pourtant, pour r\u00e9ussir son immersion, il faut aussi savoir naviguer entre la rapidit\u00e9 de Twitter, l’esth\u00e9tique visuelle de Pinterest ou l’aspect sonore de Soundcloud. La cl\u00e9 du succ\u00e8s r\u00e9side dans l’art de d\u00e9livrer le bon message au bon public, sans jamais disperser son \u00e9nergie cr\u00e9ative.<\/p>\r\n

La r\u00e9volution permanente des formats et des algorithmes<\/h3>\r\n

Cette qu\u00eate de visibilit\u00e9 se heurte toutefois \u00e0 des nouveaut\u00e9s techniques qui se succ\u00e8dent sans aucun r\u00e9pit. Les fonctionnalit\u00e9s se multiplient \u00e0 travers des syst\u00e8mes d’authentification renforc\u00e9s, des outils de vente directe, des stickers sonores ou des tags dynamiques au c\u0153ur des vid\u00e9os. De la m\u00eame mani\u00e8re, les principes de narration se r\u00e9inventent sans cesse. Les utilisateurs ont connu l’\u00e9poque des vid\u00e9os horizontales de trois minutes sur YouTube, avant de passer au format carr\u00e9 d’une minute sur Instagram. C’est finalement le format vertical qui a tout boulevers\u00e9 avec l’av\u00e8nement de Snapchat. D\u00e9sormais, les pastilles \u00e9ph\u00e9m\u00e8res de dix secondes cohabitent avec des formats documentaires qui d\u00e9passent parfois une heure sur les plateformes de streaming.<\/p>\r\n

Un guide pratique pour prot\u00e9ger son identit\u00e9 num\u00e9rique<\/h3>\r\n

Pour garder le cap dans cet oc\u00e9an de donn\u00e9es, le Guide de survie digitale, paru aux \u00e9ditions In Fine, s’impose comme une boussole indispensable. Cet ouvrage propose des outils concrets, des astuces pratiques et des t\u00e9moignages pr\u00e9cieux pour accompagner tous les profils de communicants. Il guide aussi bien le navigateur d\u00e9butant qui souhaite construire son identit\u00e9 num\u00e9rique que le skipper au long cours d\u00e9sireux de pr\u00e9server la confidentialit\u00e9 de ses donn\u00e9es personnelles. Ce manuel invite \u00e0 exploiter les m\u00e9dias sociaux pour ce qu\u2019ils ont de meilleur, \u00e0 savoir le dialogue, le partage et l’avanc\u00e9e collective des id\u00e9es.<\/p>\r\n

Du coaching personnalis\u00e9 pour passer \u00e0 l’action<\/h3>\r\n

Enfin, cette conf\u00e9rence parisienne marque le d\u00e9but d’un accompagnement beaucoup plus cibl\u00e9 pour les professionnels de la cr\u00e9ation. Elle sera effectivement suivie d’une s\u00e9rie de coachings individualis\u00e9s qui d\u00e9buteront d\u00e8s le mois de f\u00e9vrier 2019. Ces sessions sur-mesure seront exclusivement r\u00e9serv\u00e9es aux adh\u00e9rents de la Maison des artistes. Voil\u00e0 une opportunit\u00e9 unique de passer de la th\u00e9orie \u00e0 la pratique pour consolider leur strat\u00e9gie digitale.<\/p>\r\n\r\n\r\n\r\n

> En savoir plus sur le “Guide de Survie digitale”, paru aux \u00e9ditions In Fine<\/a><\/p>\r\n","protected":false},"excerpt":{"rendered":"

“Le Guide de survie digitale” vient de para\u00eetre aux \u00e9ditions In Fine. L’objectif ? Donner les cl\u00e9s pour g\u00e9rer efficacement ses r\u00e9seaux sociaux. Un cr\u00e9ateur doit d\u00e9finir une strat\u00e9gie claire, adapter ses formats aux codes de chaque plateforme et ma\u00eetriser le cadre juridique du droit d’auteur. L’utilisation d’outils de planification et une veille constante sur […]<\/p>\n","protected":false},"author":11,"featured_media":7903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1167,1195],"tags":[],"class_list":["post-1680","post","type-post","status-publish","format-standard","has-post-thumbnail","category-livre","category-creation-numerique"],"yoast_head":"\n[\u00c9d. 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