{"id":176,"date":"2020-11-08T07:03:46","date_gmt":"2020-11-08T06:03:46","guid":{"rendered":"http:\/\/smilingpeople\/2018\/09\/18\/guide-survie-digitale-reseaux-sociaux-a-l-usage-des-createurs\/"},"modified":"2026-05-17T22:11:40","modified_gmt":"2026-05-17T20:11:40","slug":"guide-survie-digitale-reseaux-sociaux-a-l-usage-des-createurs","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/guide-survie-digitale-reseaux-sociaux-a-l-usage-des-createurs\/","title":{"rendered":"[\u00c9d. InFine] Guide de survie digitale : boostez votre notori\u00e9t\u00e9 en ligne"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]<b data-path-to-node=\"1\" data-index-in-node=\"0\">Comment promouvoir ses cr\u00e9ations et d\u00e9velopper sa notori\u00e9t\u00e9 sur la toile ?<\/b> <strong>Le livre &#8220;Le Guide de survie digitale&#8221; d&#8217;Alexia Gugg\u00e9mos apporte des r\u00e9ponses concr\u00e8tes. Instagram, Facebook, X (Twitter) ou YouTube sont devenus des outils indispensables pour r\u00e9ussir aujourd&#8217;hui.<\/strong><\/p>\n<h3 data-path-to-node=\"3\"><strong><img decoding=\"async\" class=\"wp-image-432 alignleft\" src=\"https:\/\/great-artmag.com\/wp-content\/uploads\/2018\/11\/couv-guide-survie-digitale.jpg\" alt=\"\" width=\"252\" height=\"183\" srcset=\"https:\/\/great-artmag.com\/wp-content\/uploads\/2018\/11\/couv-guide-survie-digitale.jpg 324w, https:\/\/great-artmag.com\/wp-content\/uploads\/2018\/11\/couv-guide-survie-digitale-300x218.jpg 300w\" sizes=\"(max-width: 252px) 100vw, 252px\" \/><\/strong>Pourquoi lire le Guide de survie digitale ?<\/h3>\n<p data-path-to-node=\"4\">Alexia Gugg\u00e9mos, critique d\u2019art et sp\u00e9cialiste du num\u00e9rique, livre une m\u00e9thode accessible. Son ouvrage s&#8217;adresse \u00e0 tous les cr\u00e9ateurs, entrepreneurs et curieux. Elle y explique comment ma\u00eetriser son image num\u00e9rique sans y perdre son \u00e2me. Le web est une jungle, et ce guide est votre boussole pour ne pas dispara\u00eetre dans les algorithmes.<\/p>\n<h3 data-path-to-node=\"5\">Choisir les bons r\u00e9seaux sociaux pour ses cr\u00e9ations<\/h3>\n<p data-path-to-node=\"6\">Chaque plateforme poss\u00e8de ses propres codes. Pour r\u00e9ussir votre promotion, vous devez cibler juste : <b data-path-to-node=\"7,0,0\" data-index-in-node=\"0\">Instagram :<\/b> Indispensable pour le visuel et l&#8217;esth\u00e9tique. <b data-path-to-node=\"7,1,0\" data-index-in-node=\"0\">YouTube :<\/b> Id\u00e9al pour d\u00e9montrer votre expertise en vid\u00e9o. <b data-path-to-node=\"7,2,0\" data-index-in-node=\"0\">Facebook :<\/b> Utile pour f\u00e9d\u00e9rer une communaut\u00e9 locale ou th\u00e9matique. <b data-path-to-node=\"7,3,0\" data-index-in-node=\"0\">X (Twitter) :<\/b> Parfait pour la veille et le networking direct. L&#8217;auteur souligne l&#8217;importance de ne pas \u00eatre partout \u00e0 la fois. Mieux vaut un compte actif et engageant qu&#8217;une pr\u00e9sence fant\u00f4me sur cinq r\u00e9seaux diff\u00e9rents.<\/p>\n<h3 data-path-to-node=\"9\">D\u00e9velopper sa notori\u00e9t\u00e9 : les cl\u00e9s du succ\u00e8s<\/h3>\n<p data-path-to-node=\"10\">&#8220;Le digital n&#8217;est pas une fin en soi, c&#8217;est un amplificateur de talent.&#8221; D\u00e9velopper sa visibilit\u00e9 demande de la r\u00e9gularit\u00e9. Voici les piliers de la m\u00e9thode Gugg\u00e9mos. <b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">L&#8217;authenticit\u00e9 :<\/b> Restez fid\u00e8le \u00e0 votre univers artistique ou professionnel. <b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">Le storytelling :<\/b> Racontez les coulisses de votre travail pour cr\u00e9er un lien \u00e9motionnel. <b data-path-to-node=\"11,2,0\" data-index-in-node=\"0\">L&#8217;interaction :<\/b> R\u00e9pondez aux commentaires pour transformer vos abonn\u00e9s en ambassadeurs.<\/p>\n<h3 data-path-to-node=\"13\">Optimiser sa strat\u00e9gie de communication web<\/h3>\n<p data-path-to-node=\"14\">Pour que votre &#8220;survie digitale&#8221; soit p\u00e9renne, vous devez surveiller votre e-r\u00e9putation. Le livre conseille de nettoyer ses traces num\u00e9riques et de soigner sa biographie. Une pr\u00e9sentation claire et des mots-cl\u00e9s pertinents permettent d&#8217;\u00eatre trouv\u00e9 facilement sur Google. En r\u00e9sum\u00e9, le livre d&#8217;Alexia Gugg\u00e9mos est un manuel pratique. Il transforme la peur du num\u00e9rique en une v\u00e9ritable opportunit\u00e9 de croissance. Que vous soyez artiste ou entrepreneur, la Toile n&#8217;attend plus que vous.<br \/>\n&gt; Commandez &#8220;Le Guide de Survie digitale &#8211; Les r\u00e9seaux sociaux \u00e0 l&#8217;usage des cr\u00e9ateurs&#8221;, sur le site <a href=\"https:\/\/infine-editions.fr\/publications\/le-guide-de-survie-digitale\/\" target=\"_blank\" rel=\"noopener noreferrer\">In Fine\u00a0Editions<\/a> (groupe Les Echos)<\/p>\n<p><strong>Instagram : les tendances 2020 &#8211; Bonnes pratiques et Pr\u00e9cautions juridiques.\u00a0<\/strong><br \/>\nLe 7 janvier 2020, l&#8217;ADAGP \u00e0 Paris, 11 Rue Duguay Trouin, 75006, accueillait une conf\u00e9rence en partenariat avec la Maison des Artistes. La rencontre \u00e9tait anim\u00e9e par Alexia Gugg\u00e9mos, auteure du &#8220;Guide de Survie digitale&#8221;, et Ma\u00eetre Na\u00efma Alahyane-Rogeon, experte en droit du num\u00e9rique, Cabinet Lexing Alain Bensoussan.[\/vc_column_text]<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_column_text]Comment promouvoir ses cr\u00e9ations et d\u00e9velopper sa notori\u00e9t\u00e9 sur la toile ? Le livre \"Le Guide de survie digitale\" d'Alexia Gugg\u00e9mos apporte des r\u00e9ponses concr\u00e8tes. Instagram, Facebook, X (Twitter) ou YouTube sont devenus des outils indispensables pour r\u00e9ussir aujourd'hui. Pourquoi lire le Guide de survie digitale ? Alexia Gugg\u00e9mos, critique d\u2019art et sp\u00e9cialiste du num\u00e9rique, [...]","protected":false},"author":11,"featured_media":832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1167,1466],"tags":[],"class_list":["post-176","post","type-post","status-publish","format-standard","has-post-thumbnail","category-livre","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[\u00c9d. 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