{"id":177,"date":"2017-11-18T21:15:30","date_gmt":"2017-11-18T20:15:30","guid":{"rendered":"http:\/\/smilingpeople\/2017\/11\/18\/la-fiac-2017-dans-le-collimateur-des-humoristes-et-des-reseaux-sociaux\/"},"modified":"2026-02-20T18:36:35","modified_gmt":"2026-02-20T17:36:35","slug":"la-fiac-2017-dans-le-collimateur-des-humoristes-et-des-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/la-fiac-2017-dans-le-collimateur-des-humoristes-et-des-reseaux-sociaux\/","title":{"rendered":"Quel levier d’influence constitue la FIAC pour les artistes contemporains ?"},"content":{"rendered":"

Des regards amus\u00e9s et une croissance de plus de 30% des conversations sur le Net ont marqu\u00e9 la 44e<\/sup> \u00e9dition de la FIAC, foire internationale d’art contemporain, qui s’est tenue \u00e0 Paris, du 19 au 22 octobre 2017. L’Observatoire du Web social dans l’art contemporain que je dirige depuis 2011, en partenariat avec Talkwalker<\/a>, leader europ\u00e9en du Social Media Intelligence, d\u00e9voile le r\u00e9sultat de son \u00e9tude.<\/p>\n

Avec leur “performance artistique sur la na\u00efvet\u00e9 h\u00e9b\u00e9t\u00e9e”, le duo satirique “Catherine et Liliane<\/a>” sur Canal+ fait sourire la Toile depuis le 20 octobre… Les humoristes Alex Lutz et Bruno Sanches se sont attaqu\u00e9s \u00e0 la FIAC, rendez-vous des amateurs d’art \u00e9clair\u00e9s. “Le trombone, une \u0153uvre d’art? Pas du tout. C’est un manifeste sur le sentiment de repli et d’attachement dans l’espace professionnel moderne.” Le ton est donn\u00e9 et la vid\u00e9o a fait le tour des r\u00e9seaux sociaux: 200.000 vues, 7200 r\u00e9actions, 3200 partages… Ce n’est pas la premi\u00e8re fois que la foire parisienne inspire la moquerie. En 2015, Le Gorafi<\/a> publiait avec succ\u00e8s l’histoire d’un interrupteur sur le stand 123 qui aurait plong\u00e9 \u2013fictivement\u2013 les visiteurs dans la plus grande confusion.<\/p>\n

+ 30% des conversations sur le Net, soit 13.000 personnes \u00e0 commenter et \u00e0 r\u00e9agir: un engouement qui se conjugue avec l’augmentation de 2,5% du nombre d’entr\u00e9es au Grand Palais, soit pr\u00e8s de 74.000 entr\u00e9es en 5 jours. 27.600 citations de la FIAC exactement contre 21.200 en 2016. Voil\u00e0 ce qu’a \u00e9tabli l’\u00e9tude d\u00e9taill\u00e9e de L’Observatoire du Web social dans l’art contemporain, bureau d’\u00e9tudes que j’ai cr\u00e9\u00e9 en 2011 (on peut retrouver l’\u00e9tude 2016 sur ici<\/a>). C\u00f4t\u00e9 presse, \u00e0 noter une pr\u00e9dominance des regards d’outre-Atlantique \u00e0 travers les articles de Mark Beech publi\u00e9s par Blouin Art Info<\/a> et de Ted Loos du New-York Times<\/a> qui souligne, \u00e0 juste titre, l’attrait grandissant du Hors les Murs.<\/p>\n

Sur Instagram, c’est aussi “le boom”, \u00e0 l’image de l’\u00e9moji qui figure dans la cartographie des sentiments! En deux ans, le r\u00e9seau social de partage de photos et de vid\u00e9o a doubl\u00e9 son nombre d’utilisateurs, passant de 400 \u00e0 800 millions dans le monde. Le compte du Mus\u00e9e du Louvre @MuseeLouvre est pass\u00e9 de 800.000 \u00e0 1,3 millions d’abonn\u00e9s en un an. En 2017, il propulse une \u0153uvre de l’artiste fran\u00e7ais Erik Dietman<\/a> (1937-2002) install\u00e9e dans le Jardin des Tuileries. Mais un mus\u00e9e du Louvre moins pr\u00e9sent que les ann\u00e9es pr\u00e9c\u00e9dentes. C’est le Japonais Takashi Murakami<\/a> qui lui a vol\u00e9 la vedette en publiant sur son compte Instagram @takashipom trois images de sa propre sculpture, “Flame of Desire-Gold” lik\u00e9es plus de 5 000 fois chacune. Et il n’est pas le seul artiste \u00e0 s’ auto-publier.<\/p>\n

Un comparatif des conversations sur le Net FIAC Vs Frieze London, une dizaine de jours auparavant, montre que la foire fran\u00e7aise a touch\u00e9 son public. Avec une port\u00e9e et un engagement moindre cependant.<\/p>\n

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Des regards amus\u00e9s et une croissance de plus de 30% des conversations sur le Net ont marqu\u00e9 la 44e \u00e9dition de la FIAC, foire internationale d’art contemporain, qui s’est tenue \u00e0 Paris, du 19 au 22 octobre 2017. L’Observatoire du Web social dans l’art contemporain que je dirige depuis 2011, en partenariat avec Talkwalker, leader […]<\/p>\n","protected":false},"author":1,"featured_media":274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1195],"tags":[],"class_list":["post-177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-numeriques"],"yoast_head":"\nQuel levier d'influence constitue la FIAC pour les artistes contemporains ? - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/la-fiac-2017-dans-le-collimateur-des-humoristes-et-des-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quel levier d'influence constitue la FIAC pour les artistes contemporains ? - GREAT-ARTMAG\" \/>\n<meta property=\"og:description\" content=\"Des regards amus\u00e9s et une croissance de plus de 30% des conversations sur le Net ont marqu\u00e9 la 44e \u00e9dition de la FIAC, foire internationale d’art contemporain, qui s’est tenue \u00e0 Paris, du 19 au 22 octobre 2017. 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