{"id":178,"date":"2018-04-16T09:52:37","date_gmt":"2018-04-16T07:52:37","guid":{"rendered":"http:\/\/smilingpeople\/2018\/04\/16\/etude-conseil-des-ventes-les-reseaux-sociaux-et-le-marketing-des-ventes-aux-encheres-en-2018\/"},"modified":"2026-02-20T18:35:39","modified_gmt":"2026-02-20T17:35:39","slug":"etude-conseil-des-ventes-les-reseaux-sociaux-et-le-marketing-des-ventes-aux-encheres-en-2018","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/etude-conseil-des-ventes-les-reseaux-sociaux-et-le-marketing-des-ventes-aux-encheres-en-2018\/","title":{"rendered":"[\u00c9tude] Le Conseil des Ventes face aux r\u00e9seaux sociaux"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-medium wp-image-276 alignleft\" src=\"https:\/\/www.smiling-people.com\/wp-content\/uploads\/2018\/04\/Jean-Michel-Basquiat-paintin-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/great-artmag.com\/wp-content\/uploads\/2018\/04\/Jean-Michel-Basquiat-paintin-300x300.jpg 300w, https:\/\/great-artmag.com\/wp-content\/uploads\/2018\/04\/Jean-Michel-Basquiat-paintin-200x200.jpg 200w, https:\/\/great-artmag.com\/wp-content\/uploads\/2018\/04\/Jean-Michel-Basquiat-paintin-420x420.jpg 420w, https:\/\/great-artmag.com\/wp-content\/uploads\/2018\/04\/Jean-Michel-Basquiat-paintin-696x696.jpg 696w, https:\/\/great-artmag.com\/wp-content\/uploads\/2018\/04\/Jean-Michel-Basquiat-paintin.jpg 709w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\"><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">Le Conseil des ventes<\/span><\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\"><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\"><span class=\"st\"> volontaires de meubles aux ench\u00e8res publiques (<em>Conseil des Ventes<\/em>), autorit\u00e9 de r\u00e9gulation ind\u00e9pendante fran\u00e7aise, <\/span>a confi\u00e9 \u00e0 l&#8217;agence de marketing d&#8217;influence Smiling People la r\u00e9alisation d&#8217;une \u00e9tude sur les enjeux du web social, avec pour mission de d\u00e9terminer les leviers de visibilit\u00e9. 2017 aura \u00e9t\u00e9 une ann\u00e9e marqu\u00e9e par l&#8217;engouement des ench\u00e8res &#8220;live&#8221; et l&#8217;utilisation accrue d&#8217;Instagram par les collectionneurs.\u00a0<\/span><\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">Partage\u0301 sur Facebook, vu sur Instagram, visionne\u0301 sur YouTube, alerte\u0301 via Twitter ou tout autre re\u0301seau <\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">gra\u0302ce a\u0300 l\u2019usage d\u2019un mot<\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">&#8211;<\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">cle\u0301 (#hashtag)&#8230; 450 000 internautes dans le monde ont suivi en direct le 15 <\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">novembre 2017 la vente du <\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri'; font-style: italic;\">Salvator Mundi <\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">de Le\u0301onard de Vinci sur la page Christie&#8217;s Facebook. Une <\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">\u0153uvre du street artist Kaws a e\u0301te\u0301 repe\u0301re\u0301<\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">e <\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">sur le compte Instagram de Tajan avant d\u2019e\u0302tre vendu le 7 de\u0301cembre 2017 au collectionneur qui a fait le de\u0301placement&#8230;\u00a0<\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">Comment les me\u0301dias sociaux sont-ils en train de transformer le \u00ab parcours achat \u00bb des maisons de vente <\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">? Dans un contexte ou\u0300 l\u2019e<\/span><span style=\"font-size: 11.000000pt; font-family: 'Calibri';\">-commerce continue a\u0300 se de\u0301velopper (+ 7% des volumes de commandes en ligne en France en 2017 et 37% des commandes via le mobile contre 25% en 2016 -Source Fevad 2018), les salles de ventes ont un inte\u0301re\u0302t strate\u0301gique a\u0300 renforcer leur pre\u0301sence digitale.<\/span><\/p>\n<p>&gt; Lire l&#8217;\u00e9tude Smiling People <a href=\"http:\/\/smilingpeople\/wp-content\/uploads\/2018\/04\/les-reseaux-sociaux_et-le-marketing-des-ventes-aux-encheres.pdf\">Les r\u00e9seaux sociaux et le marketing des ventes aux ench\u00e8res<\/a><\/p>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n<div id=\"ritekit-alerts\" style=\"opacity: 0;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le Conseil des ventes volontaires de meubles aux ench\u00e8res publiques (Conseil des Ventes), autorit\u00e9 de r\u00e9gulation ind\u00e9pendante fran\u00e7aise, a confi\u00e9 \u00e0 l&#8217;agence de marketing d&#8217;influence Smiling People la r\u00e9alisation d&#8217;une \u00e9tude sur les enjeux du web social, avec pour mission de d\u00e9terminer les leviers de visibilit\u00e9. 2017 aura \u00e9t\u00e9 une ann\u00e9e marqu\u00e9e par l&#8217;engouement des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1195],"tags":[26],"class_list":["post-178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-numeriques","tag-etude-web-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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