{"id":179,"date":"2018-07-31T06:34:20","date_gmt":"2018-07-31T04:34:20","guid":{"rendered":"http:\/\/smilingpeople\/2018\/07\/31\/comment-la-langue-francaise-resiste-a-lusage-des-reseaux-sociaux\/"},"modified":"2026-05-18T10:15:17","modified_gmt":"2026-05-18T08:15:17","slug":"comment-la-langue-francaise-resiste-a-lusage-des-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/comment-la-langue-francaise-resiste-a-lusage-des-reseaux-sociaux\/","title":{"rendered":"Comment la langue fran\u00e7aise part \u00e0 la conqu\u00eate des r\u00e9seaux sociaux"},"content":{"rendered":"

La langue fran\u00e7aise tente de s’imposer sur le web face \u00e0 la domination de l’anglais et de l’espagnol. L’Institut fran\u00e7ais lance une vaste consultation citoyenne pour dynamiser notre pr\u00e9sence num\u00e9rique. L’Observatoire Social M\u00e9dia dresse un premier bilan de cette offensive culturelle et analyse la place r\u00e9elle de la francophonie sur les plateformes connect\u00e9es.<\/strong><\/p>\n

Le d\u00e9fi de la francophonie sur les r\u00e9seaux sociaux<\/h3>\n

En 2017, la langue fran\u00e7aise comptait 61 millions d’auteurs uniques sur les r\u00e9seaux sociaux pour 3 milliards de citations. Face aux 12 milliards de citations en espagnol et aux 52 milliards de publications en anglais, la francophonie accuse un net retard. L’Institut fran\u00e7ais utilise d\u00e9sormais le num\u00e9rique et le soft power pour inverser cette tendance globale.<\/p>\n

Faire rayonner le fran\u00e7ais via les r\u00e9seaux sociaux s’impose comme un objectif s\u00e9duisant. Pourtant, la francophonie exploite encore trop peu ces outils de soft power pour briller \u00e0 travers le monde. L’Institut fran\u00e7ais part donc \u00e0 l’assaut du num\u00e9rique avec une floraison de projets in\u00e9dits. L’institution pose une question cruciale sur la r\u00e9sistance de notre langue face aux nouveaux usages connect\u00e9s. Parmi les initiatives phares, une grande consultation citoyenne et professionnelle red\u00e9finit les contours du plurilinguisme moderne.<\/p>\n

Une consultation citoyenne pour r\u00e9inventer notre langue<\/h3>\n

Mis en \u0153uvre par l’Institut fran\u00e7ais, le projet nomm\u00e9 “Mon id\u00e9e pour le fran\u00e7ais” conna\u00eet d\u00e9j\u00e0 un franc succ\u00e8s sur la toile. Ce site internet a rapidement attir\u00e9 plus de 40 000 visiteurs uniques. Les organisateurs ont ainsi recueilli plus de 2000 id\u00e9es novatrices pour promouvoir la langue de Moli\u00e8re. Pierre Buhler, pr\u00e9sident de l’\u00e9tablissement public, exprime d’ailleurs un vif enthousiasme face \u00e0 cette mobilisation num\u00e9rique.<\/p>\n

Chaque citoyen peut contribuer activement \u00e0 cette r\u00e9flexion jusqu’au 20 mars, date de la journ\u00e9e de la francophonie. Les auteurs des propositions les plus innovantes participeront ensuite \u00e0 des rencontres et des d\u00e9bats \u00e0 Paris. Cet \u00e9v\u00e9nement majeur pr\u00e9c\u00e9dera la remise d’un rapport officiel directement au Pr\u00e9sident de la R\u00e9publique. Une table ronde sp\u00e9cifique traitera d’ailleurs de l’avenir des communaut\u00e9s sur les r\u00e9seaux sociaux.<\/p>\n

Le grand d\u00e9calage num\u00e9rique entre le fran\u00e7ais et l’espagnol<\/h3>\n

Une \u00e9tude exhaustive de l’Observatoire Social Media met en lumi\u00e8re les faiblesses de notre positionnement actuel. Ce travail de recherche s’est d\u00e9roul\u00e9 en partenariat avec Talkwalker, un acteur majeur du Social Media Monitoring. L’utilisation de l’outil Quick Search a permis de conduire des requ\u00eates complexes et de capter des donn\u00e9es de haute qualit\u00e9. Les r\u00e9sultats chiffr\u00e9s r\u00e9v\u00e8lent un v\u00e9ritable hiatus pour la pr\u00e9sence fran\u00e7aise en ligne.<\/p>\n

Sans surprise, les pays anglo-saxons dominent largement le secteur avec un volume impressionnant de 52 milliards de publications. En revanche, les hispanophones se r\u00e9v\u00e8lent quatre fois plus actifs que les francophones sur les m\u00e9dias sociaux. L’\u00e9tude de l’op\u00e9ration culturelle entre la France et la Colombie confirme d’ailleurs cette nette avance de l’Espagne et de l’Am\u00e9rique latine. La reconqu\u00eate num\u00e9rique du fran\u00e7ais ne fait donc que commencer.<\/p>\n","protected":false},"excerpt":{"rendered":"

La langue fran\u00e7aise tente de s’imposer sur le web face \u00e0 la domination de l’anglais et de l’espagnol. L’Institut fran\u00e7ais lance une vaste consultation citoyenne pour dynamiser notre pr\u00e9sence num\u00e9rique. L’Observatoire Social M\u00e9dia dresse un premier bilan de cette offensive culturelle et analyse la place r\u00e9elle de la francophonie sur les plateformes connect\u00e9es. Le d\u00e9fi […]<\/p>\n","protected":false},"author":1,"featured_media":280,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1469],"tags":[],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","category-enquetes"],"yoast_head":"\nComment la langue fran\u00e7aise part \u00e0 la conqu\u00eate des r\u00e9seaux sociaux - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/comment-la-langue-francaise-resiste-a-lusage-des-reseaux-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment la langue fran\u00e7aise part \u00e0 la conqu\u00eate des r\u00e9seaux sociaux - GREAT-ARTMAG\" \/>\n<meta property=\"og:description\" content=\"La langue fran\u00e7aise tente de s’imposer sur le web face \u00e0 la domination de l’anglais et de l’espagnol. L’Institut fran\u00e7ais lance une vaste consultation citoyenne pour dynamiser notre pr\u00e9sence num\u00e9rique. L’Observatoire Social M\u00e9dia dresse un premier bilan de cette offensive culturelle et analyse la place r\u00e9elle de la francophonie sur les plateformes connect\u00e9es. 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