{"id":1872,"date":"2019-12-23T06:00:00","date_gmt":"2019-12-23T05:00:00","guid":{"rendered":"https:\/\/unik-artmag.com\/?p=1872"},"modified":"2026-04-24T08:54:04","modified_gmt":"2026-04-24T06:54:04","slug":"maurizio-cattelan-bananart-les-meilleurs-detournements-de-comedian-banane-scotchee","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/maurizio-cattelan-bananart-les-meilleurs-detournements-de-comedian-banane-scotchee\/","title":{"rendered":"Maurizio Cattelan : les meilleurs d\u00e9tournements de “Comedian”, la banane scotch\u00e9e"},"content":{"rendered":"\r\n

Intitul\u00e9e “Comedian”, la banane barr\u00e9e d’un morceau de scotch au mur de Maurizio Cattelan a \u00e9t\u00e9 vendue 120.000\u00a0dollars par Emmanuel Perrotin \u00e0 une collectionneuse fran\u00e7aise \u00e0 l’ouverture de Art Basel Miami Beach, le 3 d\u00e9cembre 2019. <\/strong>Son prix a augment\u00e9 de 25 % aussit\u00f4t\u00a0mang\u00e9e, au sens propre, par un autre artiste. Lequel, David Datuna, a d\u00e9clar\u00e9 \u00ab\u2009j\u2019ai attendu d\u2019avoir faim\u2009\u00bb pour justifier son happening. En 24 heures, 30 000 commentaires ont \u00e9t\u00e9 enregistr\u00e9s sur les r\u00e9seaux sociaux. En deux semaines, plus de 35 000 posts sur Instagram mentionnaient le hashtag #bananaart. Analyse du ph\u00e9nom\u00e8ne.<\/p>\r\n\r\n\r\n\r\n

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Cattelan travaille sur l’id\u00e9e du com\u00e9dien depuis 2018, cr\u00e9ant d’abord des versions en bronze et en r\u00e9sine. \u00ab Partout o\u00f9 je voyageais, j’avais cette banane sur le mur. Je n’arrivais pas \u00e0 comprendre comment le terminer \u00bb, explique l’artiste, jusqu’au jour o\u00f9 l’id\u00e9e du mod\u00e8le banane a germ\u00e9… “Sur le stand de Art Basel Miami Beach, Emmanuel Perrotin pouvait \u00e0 peine croire \u00e0 l’agitation que la pi\u00e8ce causait, malgr\u00e9 le manque de promotion pr\u00e9alable”, explique Sarah Cascone<\/a>, journaliste \u00e0 Artnet, pr\u00e9sente \u00e0 la visite VIP et \u00e0 l’origine de la premi\u00e8re image post\u00e9e sur Instagram montant deux visiteuses prenant une photographie de l’oeuvre avec leur smartphone.<\/p>\r\n\r\n\r\n\r\n

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Le ph\u00e9nom\u00e8ne viral aura dur\u00e9 deux semaines, du 3 au 18 d\u00e9cembre 2019, avec 55,3% des commentaires publi\u00e9s aux Etats-Unis, contre 2,6% en France <\/strong>(source : L’Observatoire Social Media. “C’est un miracle ! Je ne sais pas comment cela s’est produit”, a d\u00e9clar\u00e9 Emmanuel Perrotin en faisant d\u00e9filer ses textos avec Cattelan et en montrant les photos des “copieurs” que les amis de l’artiste avaient commenc\u00e9 \u00e0 lui envoyer moins de 10 minutes apr\u00e8s le d\u00e9but de l’accrochage. Car les d\u00e9tournements n’ont pas tard\u00e9 \u00e0 fleurir sur la Toile, et notamment sur Instagram, sous la forme de posts ou de stories.<\/p>\r\n\r\n\r\n\r\n

L’analyse Smart Data r\u00e9v\u00e8lent deux tendances : une forme de nostalgie (hommage au ready-made de Duchamp) et un rapport actuel anxiog\u00e8ne \u00e0 la nature (notion de l’\u00e9ph\u00e9m\u00e8re et du bio). <\/strong>La plupart des d\u00e9tournements appropriationnistes semblaient dire : “Tout le monde peut faire du #bananart, “banalisant” le geste artistique. Au point que le simple fait de manger une banane a pu \u00eatre assimil\u00e9 \u00e0 une performance artistique. Francis Bacon r\u00e9pondant \u00e0 un journaliste qui lui demandait pourquoi il ne faisait pas des fleurs, il a r\u00e9pondu : “c’est beau les fleurs, c’est \u00e9ph\u00e9m\u00e8re, cela meurt. Ce que je fais n’est pas si \u00e9loign\u00e9”. Alors, pourquoi pas magnifier une banane…<\/p>\r\n\r\n\r\n\r\n

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Une aubaine pour les marques qui se sont r\u00e9gal\u00e9es, embarquant leurs communaut\u00e9s dans des d\u00e9lires souvent kistch.<\/strong> Carrefour<\/a> a surf\u00e9 sur la vague de mani\u00e8re opportuniste pour valoriser sur Facebook les produits bio en magasin. Durex<\/a> s’est \u00e9galement engouffr\u00e9 dans la br\u00e8che – on n’en attendait pas moins. En Italie, Jacquemus<\/a> a fait sensation sur Instagram ave son sac barr\u00e9. Le record d’audience revient \u00e0 Fornite<\/a>.\u00a0Avec ses 10 millions d’abonn\u00e9s, un post du compte Twitter du jeu video, dat\u00e9 du 10 d\u00e9cembre, a enregistr\u00e9 5 600 retweets g\u00e9n\u00e9rant pr\u00e8s de 60 000 commentaires enjou\u00e9s.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Intitul\u00e9e “Comedian”, la banane barr\u00e9e d’un morceau de scotch au mur de Maurizio Cattelan a \u00e9t\u00e9 vendue 120.000\u00a0dollars par Emmanuel Perrotin \u00e0 une collectionneuse fran\u00e7aise \u00e0 l’ouverture de Art Basel Miami Beach, le 3 d\u00e9cembre 2019. Son prix a augment\u00e9 de 25 % aussit\u00f4t\u00a0mang\u00e9e, au sens propre, par un autre artiste. Lequel, David Datuna, a […]<\/p>\n","protected":false},"author":1,"featured_media":1873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1166],"tags":[1386],"class_list":{"0":"post-1872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-masterpiece","8":"tag-marche-de-lart"},"yoast_head":"\nMaurizio Cattelan : les meilleurs d\u00e9tournements de "Comedian", la banane scotch\u00e9e - GREAT-ARTMAG<\/title>\n<meta name=\"description\" content=\"Intitul\u00e9e "Comedian", la banane barr\u00e9e d'un morceau de scotch au mur de Maurizio Cattelan a \u00e9t\u00e9 vendue 120.000\u00a0dollars en 2018.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/maurizio-cattelan-bananart-les-meilleurs-detournements-de-comedian-banane-scotchee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maurizio Cattelan : les meilleurs d\u00e9tournements de "Comedian", la banane scotch\u00e9e - 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