{"id":2101,"date":"2009-04-27T16:08:49","date_gmt":"2009-04-27T14:08:49","guid":{"rendered":"http:\/\/unik-mag.com:7888\/2009\/04\/27\/robin-rhode-seduit-bmw-par-son-concept-gribouillage\/"},"modified":"2026-05-23T20:57:35","modified_gmt":"2026-05-23T18:57:35","slug":"robin-rhode-seduit-bmw-par-son-concept-gribouillage","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/robin-rhode-seduit-bmw-par-son-concept-gribouillage\/","title":{"rendered":"BMW Z4 et Robin Rhode : quand le cabriolet devient pinceau"},"content":{"rendered":"<div class=\"container\">\n<div id=\"model-response-message-contentr_f49ab46f4923c1dd\" class=\"markdown markdown-main-panel enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">La BMW Z4 se transforme en outil de cr\u00e9ation artistique sous les pneus de l&#8217;artiste Robin Rhode. D\u00e9couvrez une performance spectaculaire o\u00f9 la voiture cr\u00e9e l&#8217;\u0153uvre d&#8217;art.<\/b><\/p>\n<h3 data-path-to-node=\"5\">Une performance artistique spectaculaire pour la BMW Z4<\/h3>\n<p data-path-to-node=\"6\">\u00c9taler du bleu, du jaune et du vert avec des pneus. C\u2019est le concept fou de l&#8217;artiste sud-africain Robin Rhode pour le lancement du cabriolet BMW Z4. La performance s&#8217;est d\u00e9roul\u00e9e sur une surface \u00e9quivalente \u00e0 un stade de football. Pour l&#8217;occasion, 45 cam\u00e9ras ont film\u00e9 l&#8217;\u00e9v\u00e9nement sous tous les angles. Ce projet hors norme donne naissance \u00e0 un film publicitaire captivant. Vous pourrez le d\u00e9couvrir sur vos \u00e9crans d\u00e8s la mi-mai.<\/p>\n<h3 data-path-to-node=\"8\">De la &#8220;Art Car&#8221; \u00e0 la voiture cr\u00e9atrice<\/h3>\n<p data-path-to-node=\"9\">Cette d\u00e9marche de la firme automobile s&#8217;inscrit dans une longue tradition. Tout commence en 1975 avec les c\u00e9l\u00e8bres <i data-path-to-node=\"9\" data-index-in-node=\"115\">Art Cars<\/i>. Le sculpteur Alexander Calder peint alors la carrosserie d&#8217;une BMW pour les 24 Heures du Mans. Par la suite, de grands noms ont investi ces voitures. On pense notamment \u00e0 Andy Warhol en 1979 ou Olafur Eliasson en 2007. Cependant, le projet de Robin Rhode bouscule les codes. Ici, la voiture n&#8217;est plus le support de l&#8217;\u0153uvre. Elle devient l&#8217;objet cr\u00e9ateur. La BMW Z4 remplace le pinceau de l&#8217;artiste.<\/p>\n<h3 data-path-to-node=\"11\">L&#8217;automobile au service de l&#8217;art<\/h3>\n<p data-path-to-node=\"12\">Ce concept de peinture m\u00e9canique n&#8217;est pas totalement in\u00e9dit. Le monde de l&#8217;art compte d\u00e9j\u00e0 plusieurs pr\u00e9c\u00e9dents notables : Michel Granger et ses peintures r\u00e9alis\u00e9es avec des chars d&#8217;assaut. Lori Hersberger, artiste suisse adepte des glissades color\u00e9es \u00e0 moto. Aaron Young, artiste am\u00e9ricain qui a orchestr\u00e9 un show de 12 motos en hommage \u00e0 l&#8217;action painting de Jackson Pollock. La performance de Robin Rhode r\u00e9ussira-t-elle \u00e0 surpasser ses devanci\u00e8res ? Une question reste enti\u00e8re : l&#8217;\u0153uvre finale sera-t-elle plus \u00e9l\u00e9gante ? Les premiers \u00e9l\u00e9ments de r\u00e9ponse arriveront sur nos \u00e9crans d&#8217;ici quelques jours.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>La BMW Z4 se transforme en outil de cr\u00e9ation artistique sous les pneus de l&#8217;artiste Robin Rhode. D\u00e9couvrez une performance spectaculaire o\u00f9 la voiture cr\u00e9e l&#8217;\u0153uvre d&#8217;art. Une performance artistique spectaculaire pour la BMW Z4 \u00c9taler du bleu, du jaune et du vert avec des pneus. C\u2019est le concept fou de l&#8217;artiste sud-africain Robin Rhode [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1197],"tags":[],"class_list":["post-2101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portrait-artiste"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW Z4 et Robin Rhode : quand le cabriolet devient pinceau - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/robin-rhode-seduit-bmw-par-son-concept-gribouillage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW Z4 et Robin Rhode : quand le cabriolet devient pinceau - GREAT-ARTMAG\" \/>\n<meta property=\"og:description\" content=\"La BMW Z4 se transforme en outil de cr\u00e9ation artistique sous les pneus de l&#8217;artiste Robin Rhode. D\u00e9couvrez une performance spectaculaire o\u00f9 la voiture cr\u00e9e l&#8217;\u0153uvre d&#8217;art. Une performance artistique spectaculaire pour la BMW Z4 \u00c9taler du bleu, du jaune et du vert avec des pneus. 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