{"id":4263,"date":"2023-04-21T08:18:16","date_gmt":"2023-04-21T06:18:16","guid":{"rendered":"https:\/\/www.alexia-guggemos.com\/?p=4263"},"modified":"2023-04-21T08:25:39","modified_gmt":"2023-04-21T06:25:39","slug":"influence-digitale-musees-2023","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/influence-digitale-musees-2023\/","title":{"rendered":"Influence digitale : la crise sociale change la donne pour les mus\u00e9es"},"content":{"rendered":"<p><strong>Il y a nouvelle donne dans le domaine de l\u2019influence digitale et des mus\u00e9es depuis que la vague de contestations sociales a commenc\u00e9 \u00e0 d\u00e9ferler en France.<\/strong> <strong>Le contexte social a s\u00e9rieusement modifi\u00e9 la perception des actions de communication sur le web social.<\/strong><\/p>\n<p>Ind\u00e9cent, le concert de Jay-Z \u00e0 la Fondation Louis Vuitton le 15 avril 2023 ! L&#8217;\u00e9v\u00e9nement a enregistr\u00e9 un pic attendu de mentions sur les r\u00e9seaux sociaux mais 45% d\u2019entre elles se sont av\u00e9r\u00e9es n\u00e9gatives (source : Talkwalker). Le concert de la star am\u00e9ricaine a \u00e9t\u00e9 relay\u00e9 par sa compagne, la c\u00e9l\u00e8bre Beyonc\u00e9 aux 305 millions d&#8217;abonn\u00e9s sur Instagram. Les stories et les vid\u00e9os live montrant des personnalit\u00e9s \u00ab se d\u00e9hanchant \u00bb au son du rappeur ont dramatiquement contrast\u00e9 avec celles des manifestants dans la rue le m\u00eame jour qui tournaient en boucle sur la chaine BFM TV. Un tweet du quotidien Lib\u00e9ration ciblant la ministre de la culture Rima Abdul Malak dansant dans les trav\u00e9es juste derri\u00e8re Rihanna a enregistr\u00e9 3,5 millions de vues et suscit\u00e9 quatre mille commentaires.<\/p>\n<p>Les \u00e9v\u00e9nements artistiques \u00e0 forte valeur sociale en revanche cr\u00e9ent de l\u2019engagement et commencent \u00e0 porter leurs fruits notamment sur TikTok, la plateforme privil\u00e9gi\u00e9e des 15-25 ans. Le festival \u00ab Mars au mus\u00e9e \u00bb \u00e0 Nice ou encore l&#8217;op\u00e9ration \u00ab Coup de ballet dans les mus\u00e9es \u00bb font figure d&#8217;exemple en terme de m\u00e9diation culturelle. \u00ab <em>L&#8217;objectif final est d&#8217;inciter les jeunes \u00e0 venir au mus\u00e9e<\/em> <em>et de les laisser s&#8217;exprimer, c&#8217;est une exp\u00e9rience qui leur fait aimer l&#8217;art<\/em> \u00bb, a d\u00e9clar\u00e9 le chor\u00e9graphe David Llari interrog\u00e9 au salon Museum Connections. Le principe : les lyc\u00e9ens s\u2019approprient leur patrimoine en cr\u00e9ant une chor\u00e9graphie autour d\u2019une \u0153uvre choisie dans une collection. Un projet qui a d\u00e9j\u00e0 s\u00e9duit le MAMCS, le Mus\u00e9e d\u2019histoire de Marseille, et en janvier le Mus\u00e9e de la ville de Strasbourg.<\/p>\n<p><span style=\"font-family: Verdana, BlinkMacSystemFont, -apple-system, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;\">Le panel des influenceurs s&#8217;est segment\u00e9 depuis les ann\u00e9es 2010, mais aujourd&#8217;hui, les collaborations qui tendent vers le divertissement ont un effet d\u00e9sastreux sur l\u2019e-r\u00e9putation des institutions culturelles qui n&#8217;ont pas su \u00eatre en phase avec la crise sociale.<\/span><\/p>\n<p><em>Photo d&#8217;illustration : chor\u00e9graphie K-pop \u00e0 Nice\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il y a nouvelle donne dans le domaine de l\u2019influence digitale et des mus\u00e9es depuis que la vague de contestations sociales a commenc\u00e9 \u00e0 d\u00e9ferler en France. Le contexte social a s\u00e9rieusement modifi\u00e9 la perception des actions de communication sur le web social. Ind\u00e9cent, le concert de Jay-Z \u00e0 la Fondation Louis Vuitton le 15 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1195],"tags":[1254,1255],"class_list":["post-4263","post","type-post","status-publish","format-standard","has-post-thumbnail","category-creation-numerique","tag-influence-digitale","tag-musees"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influence digitale : la crise sociale change la donne pour les mus\u00e9es - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/influence-digitale-musees-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influence digitale : la crise sociale change la donne pour les mus\u00e9es - GREAT-ARTMAG\" \/>\n<meta property=\"og:description\" content=\"Il y a nouvelle donne dans le domaine de l\u2019influence digitale et des mus\u00e9es depuis que la vague de contestations sociales a commenc\u00e9 \u00e0 d\u00e9ferler en France. Le contexte social a s\u00e9rieusement modifi\u00e9 la perception des actions de communication sur le web social. 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