{"id":4974,"date":"2025-05-19T17:29:10","date_gmt":"2025-05-19T15:29:10","guid":{"rendered":"https:\/\/great-artmag.com\/?p=4974"},"modified":"2026-05-17T22:56:32","modified_gmt":"2026-05-17T20:56:32","slug":"maison-danemark-70-ans-design","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/maison-danemark-70-ans-design\/","title":{"rendered":"Maison du Danemark : 70 ans de diplomatie culturelle par les arts et le design"},"content":{"rendered":"

\u00c0 l\u2019occasion de ses 70 ans, la Maison du Danemark de Paris c\u00e9l\u00e8bre son r\u00f4le d\u2019ambassadeur culturel. Loin des discours politiques, l’institution montre comment le design danois, l\u2019art et l\u2019architecture ont servi une diplomatie fond\u00e9e sur l\u2019attractivit\u00e9 culturelle. \u201cPr\u00e9sence danoise\u201d, du 10 avril au 2 mai 2025.<\/strong><\/p>\n

Faire rayonner le Danemark par la culture<\/h3>\n

Sur les Champs-\u00c9lys\u00e9es, au 142 de l’avenue parisienne, \u00e0 deux pas de l\u2019Arc de Triomphe, se dresse un b\u00e2timent discret. Les murs abritent une ambition autrement plus vaste que sa surface. Depuis 70 ans, la Maison du Danemark agit comme une ambassadrice atypique. Elle ne n\u00e9gocie pas de trait\u00e9s, mais pr\u00e9sente du mobilier, des c\u00e9ramiques, des tableaux ou encore fait conna\u00eetre la gastronomie. Elle incarne ce qu’on appelle aujourd\u2019hui le “soft power”, un pouvoir d\u2019influence camoufl\u00e9 par l\u2019attractivit\u00e9 culturelle. Car ici, depuis 1955, se joue une autre forme de dialogue international. D\u00e8s l\u2019inauguration de la Maison, le roi Frederik IX affiche une ambition. Les objets doivent parler autant que les discours. Surtout dans une relation franco-danoise marqu\u00e9e par un attachement commun \u00e0 la culture et \u00e0 l\u2019innovation.<\/p>\n

\"\"Les ambassadeurs culturels<\/h3>\n

Lors de la c\u00e9l\u00e9bration de ce 70\u00e8me anniversaire, on retrouve des objets cultes. On note les figurines de Kay Bojesen, le mobilier de Finn Juhl, les c\u00e9ramiques de Jean-Ren\u00e9 Gauguin, les sculptures de Sonja Ferlov Mancoba ou encore les tableaux d’Asger Jorn. Autant de noms qui parlent aux amateurs d’art comme aux passionn\u00e9s de design. \u00ab C\u2019est une vitrine, mais aussi un pont. Un lieu o\u00f9 les cultures dialoguent \u00bb, rappelle Benjamin Meyer, son responsable de la communication.<\/p>\n

Le soft power toujours actif<\/h3>\n

Un dialogue qui continue aujourd\u2019hui sa programmation ouverte sur l\u2019architecture, le design durable ou la gastronomie mais aussi sur d\u2019autres facettes d\u2019une culture danoise qui s\u2019exporte. \u00ab Jouez avec des LEGO, essayez la r\u00e9alit\u00e9 virtuelle avec Heka VR et d\u00e9gustez gratuitement des bi\u00e8res Mikkeller \u00bb, invitait VisitDenmark pendant les Jeux Olympiques de Paris 2024. Coll\u00e9e et construite pendant la m\u00eame ann\u00e9e, Frederikskirken, l\u2019\u00e9glise danoise de Paris, rappelle qu\u2019une influence culturelle peut passer aussi par les traditions et la communaut\u00e9.<\/p>\n

Depuis 1955, la Maison du Danemark d\u00e9montre que la culture peut \u00eatre un outil politique. Comme le disait Joseph Nye, politologue am\u00e9ricain \u00e0 l’origine du concept de soft power : \u00ab Le soft power, c\u2019est la capacit\u00e9 d\u2019obtenir ce que l\u2019on veut par l\u2019attraction plut\u00f4t que par la contrainte. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019occasion de ses 70 ans, la Maison du Danemark de Paris c\u00e9l\u00e8bre son r\u00f4le d\u2019ambassadeur culturel. Loin des discours politiques, l’institution montre comment le design danois, l\u2019art et l\u2019architecture ont servi une diplomatie fond\u00e9e sur l\u2019attractivit\u00e9 culturelle. \u201cPr\u00e9sence danoise\u201d, du 10 avril au 2 mai 2025. Faire rayonner le Danemark par la culture Sur […]<\/p>\n","protected":false},"author":12,"featured_media":4975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1465],"tags":[1290,1289,1291],"class_list":["post-4974","post","type-post","status-publish","format-standard","has-post-thumbnail","category-designers","tag-danemark","tag-design","tag-soft-power"],"yoast_head":"\nMaison du Danemark : 70 ans de diplomatie culturelle par les arts et le design - GREAT-ARTMAG<\/title>\n<meta name=\"description\" content=\"La Maison du Danemark f\u00eate ses 70 ans. 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