{"id":509,"date":"2019-03-07T16:48:39","date_gmt":"2019-03-07T15:48:39","guid":{"rendered":"https:\/\/www.smiling-people.com\/?p=509"},"modified":"2026-05-18T00:19:03","modified_gmt":"2026-05-17T22:19:03","slug":"museumweek-2019-strategie-dinfluence","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/museumweek-2019-strategie-dinfluence\/","title":{"rendered":"MuseumWeek : Le premier \u00e9v\u00e9nement culturel mondial sur les r\u00e9seaux sociaux"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]<b data-path-to-node=\"3\" data-index-in-node=\"0\">Qu&#8217;est-ce que la MuseumWeek ?<\/b> <strong>La MuseumWeek est le premier \u00e9v\u00e9nement culturel mondial sur les r\u00e9seaux sociaux. Lanc\u00e9e en 2014 en France, cette \u00ab semaine des mus\u00e9es \u00bb connecte chaque ann\u00e9e des milliers d&#8217;institutions culturelles avec le public. Durant sept jours, les mus\u00e9es partagent des contenus exclusifs autour de 7 th\u00e9matiques et 7 hashtags sp\u00e9cifiques.<\/strong><\/p>\n<h3 data-path-to-node=\"5\">Les origines d&#8217;un succ\u00e8s culturel et digital<\/h3>\n<p data-path-to-node=\"6\">L&#8217;histoire de la MuseumWeek commence en France en 2014. \u00c0 l&#8217;origine, une douzaine de community managers de mus\u00e9es fran\u00e7ais d\u00e9cident de s&#8217;unir sur Twitter. Leur but ? Cr\u00e9er une synergie num\u00e9rique pour valoriser le patrimoine. Tr\u00e8s vite, l&#8217;initiative d\u00e9passe les fronti\u00e8res fran\u00e7aises. L&#8217;\u00e9v\u00e9nement devient une op\u00e9ration internationale incontournable. En 2015, Fleur Pellerin, alors Ministre de la Culture, d\u00e9clarait : \u00ab Op\u00e9ration mondiale imagin\u00e9e et lanc\u00e9e en France, la MuseumWeek est un pr\u00e9cieux outil au service du rayonnement culturel de notre pays. \u00bb<\/p>\n<h3 data-path-to-node=\"10\">Les chiffres cl\u00e9s d&#8217;un ph\u00e9nom\u00e8ne global<\/h3>\n<p data-path-to-node=\"11\">L&#8217;\u00e9v\u00e9nement rassemble des mus\u00e9es, des galeries, des archives et des biblioth\u00e8ques de tous les continents.L&#8217;engagement autour de cet \u00e9v\u00e9nement ne cesse de progresser. La MuseumWeek s&#8217;impose comme le rendez-vous majeur de la culture connect\u00e9e.<\/p>\n<ul data-path-to-node=\"12\">\n<li>\n<p data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">2014 :<\/b> Lancement de l&#8217;initiative par 12 mus\u00e9es fran\u00e7ais.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">2018 :<\/b> Cons\u00e9cration avec plus de <b data-path-to-node=\"12,1,0\" data-index-in-node=\"33\">5 000 \u00e9tablissements<\/b> mobilis\u00e9s \u00e0 travers le monde.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,2,0\"><b data-path-to-node=\"12,2,0\" data-index-in-node=\"0\">2019 :<\/b> La 6e \u00e9dition se d\u00e9roule du <b data-path-to-node=\"12,2,0\" data-index-in-node=\"35\">13 au 19 mai 2019<\/b>.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"15\">7 jours, 7 th\u00e8mes, 7 hashtags<\/h3>\n<p data-path-to-node=\"16\">Le succ\u00e8s de la MuseumWeek repose sur une m\u00e9canique simple et interactive. Chaque journ\u00e9e de la semaine est d\u00e9di\u00e9e \u00e0 une th\u00e9matique pr\u00e9cise. Les institutions et le public publient du contenu en utilisant un mot-di\u00e8se (#) unique.<\/p>\n<p data-path-to-node=\"17\">Ce format permet d&#8217;explorer les coulisses des mus\u00e9es. Les internautes d\u00e9couvrent les m\u00e9tiers de l&#8217;ombre, les anecdotes historiques ou les secrets de restauration des \u0153uvres. C&#8217;est un moment unique de d\u00e9mocratisation culturelle.<\/p>\n<h3 data-path-to-node=\"19\">Coordination et strat\u00e9gie d&#8217;influence : les cl\u00e9s de la r\u00e9ussite<\/h3>\n<p data-path-to-node=\"20\">L&#8217;organisation d&#8217;un tel \u00e9v\u00e9nement mondial n\u00e9cessite une logistique rigoureuse. La coordination et le conseil en strat\u00e9gie d&#8217;influence jouent ici un r\u00f4le majeur.<\/p>\n<p data-path-to-node=\"21\">Pour les mus\u00e9es, participer \u00e0 la MuseumWeek permet de :<\/p>\n<ul data-path-to-node=\"22\">\n<li>\n<p data-path-to-node=\"22,0,0\"><b data-path-to-node=\"22,0,0\" data-index-in-node=\"0\">Accro\u00eetre leur visibilit\u00e9<\/b> internationale aupr\u00e8s de nouveaux publics.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,1,0\"><b data-path-to-node=\"22,1,0\" data-index-in-node=\"0\">F\u00e9d\u00e9rer une communaut\u00e9<\/b> active et engag\u00e9e.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,2,0\"><b data-path-to-node=\"22,2,0\" data-index-in-node=\"0\">Collaborer avec des influenceurs<\/b> culturels pour amplifier leur message.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"23\">Gr\u00e2ce \u00e0 cette strat\u00e9gie digitale cibl\u00e9e, la MuseumWeek transforme les r\u00e9seaux sociaux en un immense mus\u00e9e virtuel \u00e0 ciel ouvert.<\/p>\n<p>Le site de l&#8217;\u00e9v\u00e9nement <a href=\"http:\/\/museum-week.org\">http:\/\/museum-week.org<\/a>[\/vc_column_text]<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_column_text]Qu'est-ce que la MuseumWeek ? La MuseumWeek est le premier \u00e9v\u00e9nement culturel mondial sur les r\u00e9seaux sociaux. Lanc\u00e9e en 2014 en France, cette \u00ab semaine des mus\u00e9es \u00bb connecte chaque ann\u00e9e des milliers d'institutions culturelles avec le public. Durant sept jours, les mus\u00e9es partagent des contenus exclusifs autour de 7 th\u00e9matiques et 7 hashtags sp\u00e9cifiques. 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