{"id":5463,"date":"2025-11-01T09:18:28","date_gmt":"2025-11-01T08:18:28","guid":{"rendered":"https:\/\/great-artmag.com\/?p=5463"},"modified":"2026-05-17T22:42:20","modified_gmt":"2026-05-17T20:42:20","slug":"art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/","title":{"rendered":"Art Basel Paris : la port\u00e9e des influenceurs mode"},"content":{"rendered":"

L\u2019automne parisien a deux visages. Celui, de la foire Art Basel Paris, install\u00e9e sous la verri\u00e8re du Grand Palais. Et celui, de la Paris Art Week. C’est une constellation d\u2019\u00e9v\u00e9nements artistiques qui rayonne sur les r\u00e9seaux sociaux. <\/strong><\/p>\n

Un duo m\u00e9diatique<\/h3>\n

Sur les r\u00e9seaux sociaux, la bataille est claire. Selon l\u2019\u00e9tude comparative de l’Observatoire Social M\u00e9dia men\u00e9e sur le mois d’octobre 2025, Paris Art Week a g\u00e9n\u00e9r\u00e9 16,9 k mentions contre 7,4 k pour Art Basel Paris. Le taux d\u2019engagement et la port\u00e9e m\u00e9diatique penchent en faveur de la foire. 959,4 k interactions pour Art Basel, contre 224,7 k pour la Paris Art Week. Le reach potentiel explose. 14 milliards pour Art Basel Paris contre 1,3 milliard pour Paris Art Week. Ces chiffres traduisent une r\u00e9alit\u00e9 simple : Art Basel Paris parle moins, mais la foire parle fort. Son public est hyperconnect\u00e9, globalis\u00e9 et domin\u00e9 par l\u2019univers du luxe et de la mode. La foire, plus que jamais, s\u2019impose comme un \u00e9v\u00e9nement culturel qui fascine les jeunes g\u00e9n\u00e9rations par son esth\u00e9tique, son aura et sa pr\u00e9sence sur Instagram.<\/p>\n

\"\"Sur Instagram, le r\u00e8gne de la mode<\/h3>\n

Louis Vuitton arrive en t\u00eate des comptes influents, avec 167,8 millions de reach et 447,3 k engagements. Viennent ensuite Art Basel (87 k engagements) et des figures montantes comme les influenceuses L\u00e9na Mahfouf (lenamahfouf), ou encore Afiyabennett. Elles incarnent une nouvelle g\u00e9n\u00e9ration d\u2019ambassadrices. Hybrides, entre marketing de mode. Un sorytelling personnel et culture visuelle de l\u2019instant. Elles transforment la foire d\u2019art en exp\u00e9rience lifestyle. L\u2019analyse des influenceurs montre aussi l\u2019importance des maisons. Louis Vuitton, Chopard, Chaumet, Ralph Lauren, Givenchy. Vitrines \u00e9ph\u00e9m\u00e8res, soir\u00e9es priv\u00e9es, happenings photographi\u00e9s. La pr\u00e9sence de Louis Vuitton est en t\u00eate des mentions avec 55,9 millions de reach par post.<\/p>\n

Les 18-24 ans s\u00e9duits par l\u2019exp\u00e9rience visuelle<\/h3>\n

La majorit\u00e9 du trafic social provient des 18-24 ans. C’est un public habitu\u00e9 aux codes de TikTok et Instagram. Pour cette g\u00e9n\u00e9ration, aller \u00e0 Art Basel Paris, c\u2019est faire partie d\u2019un moment. Les hashtags li\u00e9s \u00e0 #ArtBaselParis et #ParisArtWeek traduisent une logique d\u2019exp\u00e9rience : #outfitoftheday, #artlover, #louisvuittonshow, #afterparty, #fireworksparis.
\nLe buzz final du feu d\u2019artifice de cl\u00f4ture au Centre Pompidou, le 22 octobre. Le post sur @viewsfrance a cumul\u00e9 plus de 30 k interactions. Du spectacle, de l\u2019instantan\u00e9it\u00e9. La l\u00e9gende \u00ab La fin d\u2019un monde, le d\u00e9but d\u2019un autre \u00bb a r\u00e9sonn\u00e9 comme un manifeste esth\u00e9tique. Intitul\u00e9e Le Dernier Carnaval<\/em>,<\/a> cette performance sign\u00e9e Cai Guo-Qiang a investi la fa\u00e7ade du b\u00e2timent. Con\u00e7u avec l\u2019aide de son intelligence artificielle personnelle, CAI\u2122, le projet nterroge la place du regard non humain dans l\u2019histoire de l\u2019art.<\/p>\n

Paris Art Week : un autre ton<\/h3>\n

Si Art Basel Paris domine en puissance m\u00e9diatique, la Paris Art Week a s\u00e9duit par sa diversit\u00e9. Son audience est plus locale. Ouvertures de galeries, parcours nocturnes, visites comment\u00e9es… Le sentiment positif y a \u00e9t\u00e9 plus marqu\u00e9 : 66,3 % de tonalit\u00e9 positive contre 42 % pour Art Basel Paris. L\u2019exp\u00e9rience y est v\u00e9cue comme un plaisir partag\u00e9. Par cons\u00e9quent, \u00e0 l’oppos\u00e9 d’une performance sociale. Les pr\u00e9dictions de croissance indiquent que ce format pourrait s\u2019imposer \u00e0 moyen terme.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019automne parisien a deux visages. Celui, de la foire Art Basel Paris, install\u00e9e sous la verri\u00e8re du Grand Palais. Et celui, de la Paris Art Week. C’est une constellation d\u2019\u00e9v\u00e9nements artistiques qui rayonne sur les r\u00e9seaux sociaux. Un duo m\u00e9diatique Sur les r\u00e9seaux sociaux, la bataille est claire. Selon l\u2019\u00e9tude comparative de l’Observatoire Social M\u00e9dia […]<\/p>\n","protected":false},"author":1,"featured_media":5466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1466],"tags":[1310,1386,1311],"class_list":["post-5463","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-art-basel-paris","tag-marche-de-lart","tag-paris-art-week"],"yoast_head":"\nArt Basel Paris : la port\u00e9e des influenceurs mode - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art Basel Paris : la port\u00e9e des influenceurs mode - GREAT-ARTMAG\" \/>\n<meta property=\"og:description\" content=\"L\u2019automne parisien a deux visages. 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