{"id":5463,"date":"2025-11-01T09:18:28","date_gmt":"2025-11-01T08:18:28","guid":{"rendered":"https:\/\/great-artmag.com\/?p=5463"},"modified":"2025-11-03T08:08:10","modified_gmt":"2025-11-03T07:08:10","slug":"art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/","title":{"rendered":"Art Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art"},"content":{"rendered":"

L\u2019automne parisien 2025 a deux visages. Celui, institutionnel et calibr\u00e9, d\u2019Art Basel Paris, la foire d\u2019art contemporain install\u00e9e sous la verri\u00e8re du Grand Palais. Et celui, multiple, de la Paris Art Week, constellation d\u2019\u00e9v\u00e9nements, de galeries et d\u2019initiatives ind\u00e9pendantes. Analyse du duo m\u00e9diatique.<\/strong><\/p>\n

Sur les r\u00e9seaux sociaux, la bataille est claire : selon l\u2019\u00e9tude comparative de l’Observatoire Social M\u00e9dia men\u00e9e sur le mois d’octobre, Paris Art Week a g\u00e9n\u00e9r\u00e9 16,9 k mentions contre 7,4 k pour Art Basel Paris, mais le taux d\u2019engagement et la port\u00e9e m\u00e9diatique penchent en faveur de la foire : 959,4 k interactions pour Art Basel, contre 224,7 k pour la Paris Art Week. Le reach potentiel explose : 14 milliards pour Art Basel Paris contre 1,3 milliard pour Paris Art Week.<\/strong> Ces chiffres traduisent une r\u00e9alit\u00e9 simple : Art Basel Paris parle moins, mais la foire parle fort. Son public est hyperconnect\u00e9, globalis\u00e9 et domin\u00e9 par l\u2019univers du luxe et de la mode. La foire, plus que jamais, s\u2019impose comme un \u00e9v\u00e9nement culturel qui fascine les jeunes g\u00e9n\u00e9rations par son esth\u00e9tique, son aura et sa pr\u00e9sence sur Instagram.<\/p>\n

\"\"L\u2019art en version Instagram : le r\u00e8gne de la mode<\/h3>\n

Louis Vuitton arrive en t\u00eate des comptes influents, avec 167,8 millions de reach et 447,3 k engagements. Viennent ensuite Art Basel (87 k engagements) et des figures montantes comme les influenceuses L\u00e9na Mahfouf (lenamahfouf), ou encore Afiyabennett. Elles incarnent une nouvelle g\u00e9n\u00e9ration d\u2019ambassadrices : hybrides, entre marketing de mode, storytelling personnel et culture visuelle de l\u2019instant. Leur langage est celui du vlog, du selfie ma\u00eetris\u00e9, du \u201cGRWM\u201d (\u201cget ready with me\u201d) et de la narration intime sur fond de marques de luxe. Leurs publications cr\u00e9ent un effet d\u2019aspiration : elles transforment la foire d\u2019art en exp\u00e9rience lifestyle, o\u00f9 la fronti\u00e8re entre art, couture et culture visuelle se brouille. L\u2019analyse des influenceurs montre aussi l\u2019importance des grandes maisons : Louis Vuitton, Chopard, Chaumet, Ralph Lauren, Givenchy. Elles utilisent la foire comme un th\u00e9\u00e2tre d\u2019expression : vitrines \u00e9ph\u00e9m\u00e8res, soir\u00e9es priv\u00e9es, happenings photographi\u00e9s. La pr\u00e9sence de Louis Vuitton en t\u00eate des mentions (55,9 millions de reach par post) prouve \u00e0 quel point la mode et l\u2019art s\u2019imbriquent d\u00e9sormais dans une m\u00eame \u00e9conomie de visibilit\u00e9.<\/p>\n

\"\"Une g\u00e9n\u00e9ration 18-24 ans s\u00e9duite par l\u2019exp\u00e9rience visuelle<\/h3>\n

L\u2019analyse des interactions montre que la majorit\u00e9 du trafic social provient des 18-24 ans, un public habitu\u00e9 aux codes de TikTok et Instagram : verticalit\u00e9, r\u00e9activit\u00e9, authenticit\u00e9. Pour cette g\u00e9n\u00e9ration, aller \u00e0 Art Basel Paris, c\u2019est faire partie d\u2019un moment, plus que d\u2019un march\u00e9. Les hashtags li\u00e9s \u00e0 #ArtBaselParis et #ParisArtWeek traduisent une logique d\u2019exp\u00e9rience : #outfitoftheday, #artlover, #louisvuittonshow, #afterparty, #fireworksparis.
\nLe buzz final du feu d\u2019artifice de cl\u00f4ture au Centre Pompidou, le 22 octobre, immortalis\u00e9 par le compte @viewsfrance, dont le post a cumul\u00e9 plus de 30 k interactions, a marqu\u00e9 les esprits. Cette vid\u00e9o, largement partag\u00e9e, concentre ce que cette g\u00e9n\u00e9ration attend : du spectacle, du partage, de l\u2019instantan\u00e9it\u00e9. La l\u00e9gende \u00ab La fin d\u2019un monde, le d\u00e9but d\u2019un autre \u00bb a r\u00e9sonn\u00e9 comme un manifeste esth\u00e9tique : l\u2019art comme moment viral, pas comme contemplation silencieuse. Intitul\u00e9e Le Dernier Carnaval<\/em>,<\/a> cette performance de 20 minutes sign\u00e9e Cai Guo-Qiang a investi la fa\u00e7ade du b\u00e2timent. Con\u00e7u avec l\u2019aide de son intelligence artificielle personnelle, CAI\u2122, le projet m\u00eale traditions chinoises et technologies contemporaines pour interroger la place du regard non humain dans l\u2019histoire de l\u2019art.<\/p>\n

Paris Art Week : un autre tempo, un autre ton<\/h3>\n

Si Art Basel Paris domine en puissance m\u00e9diatique, la Paris Art Week a s\u00e9duit par sa diversit\u00e9. Son audience, plus locale et plus communautaire, a particip\u00e9 activement aux \u00e9v\u00e9nements satellites : ouvertures de galeries, parcours nocturnes, visites comment\u00e9es. Le sentiment positif y a \u00e9t\u00e9 plus marqu\u00e9 : 66,3 % de tonalit\u00e9 positive contre 42 % pour Art Basel Paris. L\u2019exp\u00e9rience y est v\u00e9cue comme un plaisir partag\u00e9, non comme une performance sociale. Les pr\u00e9dictions de croissance (+6 k r\u00e9sultats pr\u00e9vus) indiquent que ce format plus collaboratif pourrait s\u2019imposer \u00e0 moyen terme.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019automne parisien 2025 a deux visages. Celui, institutionnel et calibr\u00e9, d\u2019Art Basel Paris, la foire d\u2019art contemporain install\u00e9e sous la verri\u00e8re du Grand Palais. Et celui, multiple, de la Paris Art Week, constellation d\u2019\u00e9v\u00e9nements, de galeries et d\u2019initiatives ind\u00e9pendantes. Analyse du duo m\u00e9diatique. Sur les r\u00e9seaux sociaux, la bataille est claire : selon l\u2019\u00e9tude comparative […]<\/p>\n","protected":false},"author":1,"featured_media":5466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1195],"tags":[1310,1311],"class_list":["post-5463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-numeriques","tag-art-basel-paris","tag-paris-art-week"],"yoast_head":"\nArt Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Art Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art - GREAT-ARTMAG\" \/>\n<meta property=\"og:description\" content=\"L\u2019automne parisien 2025 a deux visages. Celui, institutionnel et calibr\u00e9, d\u2019Art Basel Paris, la foire d\u2019art contemporain install\u00e9e sous la verri\u00e8re du Grand Palais. Et celui, multiple, de la Paris Art Week, constellation d\u2019\u00e9v\u00e9nements, de galeries et d\u2019initiatives ind\u00e9pendantes. Analyse du duo m\u00e9diatique. Sur les r\u00e9seaux sociaux, la bataille est claire : selon l\u2019\u00e9tude comparative […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/\" \/>\n<meta property=\"og:site_name\" content=\"GREAT-ARTMAG\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-01T08:18:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-03T07:08:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/great-artmag.com\/wp-content\/uploads\/2025\/10\/olafur_eliasson_art-basel-paris-2025-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2270\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexia Gugg\u00e9mos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alexia Gugg\u00e9mos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/\"},\"author\":{\"name\":\"Alexia Gugg\u00e9mos\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#\\\/schema\\\/person\\\/07a768635fe6f6d87951dc8ae985eeda\"},\"headline\":\"Art Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art\",\"datePublished\":\"2025-11-01T08:18:28+00:00\",\"dateModified\":\"2025-11-03T07:08:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/\"},\"wordCount\":739,\"publisher\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/great-artmag.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/olafur_eliasson_art-basel-paris-2025-scaled.jpg\",\"keywords\":[\"Art Basel Paris\",\"Paris Art Week\"],\"articleSection\":[\"ART NUM\u00c9RIQUE & IA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/\",\"url\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/\",\"name\":\"Art Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art - GREAT-ARTMAG\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/great-artmag.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/olafur_eliasson_art-basel-paris-2025-scaled.jpg\",\"datePublished\":\"2025-11-01T08:18:28+00:00\",\"dateModified\":\"2025-11-03T07:08:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/#primaryimage\",\"url\":\"https:\\\/\\\/great-artmag.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/olafur_eliasson_art-basel-paris-2025-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/great-artmag.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/olafur_eliasson_art-basel-paris-2025-scaled.jpg\",\"width\":2270,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Art Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/\",\"name\":\"Great ArtMag\",\"description\":\"Le Magazine des H\u00e9donistes\",\"publisher\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#organization\",\"name\":\"GREAT ARTMAG\",\"url\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/great-artmag.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/IMG_5403.jpg\",\"contentUrl\":\"https:\\\/\\\/great-artmag.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/IMG_5403.jpg\",\"width\":860,\"height\":368,\"caption\":\"GREAT ARTMAG\"},\"image\":{\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/great_artmag\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/#\\\/schema\\\/person\\\/07a768635fe6f6d87951dc8ae985eeda\",\"name\":\"Alexia Gugg\u00e9mos\",\"url\":\"https:\\\/\\\/great-artmag.com\\\/en\\\/author\\\/admin5782\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Art Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art - GREAT-ARTMAG","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/","og_locale":"en_US","og_type":"article","og_title":"Art Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art - GREAT-ARTMAG","og_description":"L\u2019automne parisien 2025 a deux visages. Celui, institutionnel et calibr\u00e9, d\u2019Art Basel Paris, la foire d\u2019art contemporain install\u00e9e sous la verri\u00e8re du Grand Palais. Et celui, multiple, de la Paris Art Week, constellation d\u2019\u00e9v\u00e9nements, de galeries et d\u2019initiatives ind\u00e9pendantes. Analyse du duo m\u00e9diatique. Sur les r\u00e9seaux sociaux, la bataille est claire : selon l\u2019\u00e9tude comparative […]","og_url":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/","og_site_name":"GREAT-ARTMAG","article_published_time":"2025-11-01T08:18:28+00:00","article_modified_time":"2025-11-03T07:08:10+00:00","og_image":[{"width":2270,"height":2560,"url":"https:\/\/great-artmag.com\/wp-content\/uploads\/2025\/10\/olafur_eliasson_art-basel-paris-2025-scaled.jpg","type":"image\/jpeg"}],"author":"Alexia Gugg\u00e9mos","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alexia Gugg\u00e9mos","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/#article","isPartOf":{"@id":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/"},"author":{"name":"Alexia Gugg\u00e9mos","@id":"https:\/\/great-artmag.com\/en\/#\/schema\/person\/07a768635fe6f6d87951dc8ae985eeda"},"headline":"Art Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art","datePublished":"2025-11-01T08:18:28+00:00","dateModified":"2025-11-03T07:08:10+00:00","mainEntityOfPage":{"@id":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/"},"wordCount":739,"publisher":{"@id":"https:\/\/great-artmag.com\/en\/#organization"},"image":{"@id":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/#primaryimage"},"thumbnailUrl":"https:\/\/great-artmag.com\/wp-content\/uploads\/2025\/10\/olafur_eliasson_art-basel-paris-2025-scaled.jpg","keywords":["Art Basel Paris","Paris Art Week"],"articleSection":["ART NUM\u00c9RIQUE & IA"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/","url":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/","name":"Art Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art - GREAT-ARTMAG","isPartOf":{"@id":"https:\/\/great-artmag.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/#primaryimage"},"image":{"@id":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/#primaryimage"},"thumbnailUrl":"https:\/\/great-artmag.com\/wp-content\/uploads\/2025\/10\/olafur_eliasson_art-basel-paris-2025-scaled.jpg","datePublished":"2025-11-01T08:18:28+00:00","dateModified":"2025-11-03T07:08:10+00:00","breadcrumb":{"@id":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/#primaryimage","url":"https:\/\/great-artmag.com\/wp-content\/uploads\/2025\/10\/olafur_eliasson_art-basel-paris-2025-scaled.jpg","contentUrl":"https:\/\/great-artmag.com\/wp-content\/uploads\/2025\/10\/olafur_eliasson_art-basel-paris-2025-scaled.jpg","width":2270,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/great-artmag.com\/en\/art-basel-paris-2025-quand-les-influenceurs-mode-redessinent-le-visage-du-public-de-lart\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/great-artmag.com\/en\/"},{"@type":"ListItem","position":2,"name":"Art Basel Paris 2025 : les influenceurs mode redessinent le visage du public de l\u2019art"}]},{"@type":"WebSite","@id":"https:\/\/great-artmag.com\/en\/#website","url":"https:\/\/great-artmag.com\/en\/","name":"Great ArtMag","description":"Le Magazine des H\u00e9donistes","publisher":{"@id":"https:\/\/great-artmag.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/great-artmag.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/great-artmag.com\/en\/#organization","name":"GREAT ARTMAG","url":"https:\/\/great-artmag.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/great-artmag.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/great-artmag.com\/wp-content\/uploads\/2024\/07\/IMG_5403.jpg","contentUrl":"https:\/\/great-artmag.com\/wp-content\/uploads\/2024\/07\/IMG_5403.jpg","width":860,"height":368,"caption":"GREAT ARTMAG"},"image":{"@id":"https:\/\/great-artmag.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/great_artmag"]},{"@type":"Person","@id":"https:\/\/great-artmag.com\/en\/#\/schema\/person\/07a768635fe6f6d87951dc8ae985eeda","name":"Alexia Gugg\u00e9mos","url":"https:\/\/great-artmag.com\/en\/author\/admin5782\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/great-artmag.com\/en\/wp-json\/wp\/v2\/posts\/5463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/great-artmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/great-artmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/great-artmag.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/great-artmag.com\/en\/wp-json\/wp\/v2\/comments?post=5463"}],"version-history":[{"count":0,"href":"https:\/\/great-artmag.com\/en\/wp-json\/wp\/v2\/posts\/5463\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/great-artmag.com\/en\/wp-json\/wp\/v2\/media\/5466"}],"wp:attachment":[{"href":"https:\/\/great-artmag.com\/en\/wp-json\/wp\/v2\/media?parent=5463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/great-artmag.com\/en\/wp-json\/wp\/v2\/categories?post=5463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/great-artmag.com\/en\/wp-json\/wp\/v2\/tags?post=5463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}