{"id":5617,"date":"2025-12-15T14:38:28","date_gmt":"2025-12-15T13:38:28","guid":{"rendered":"https:\/\/great-artmag.com\/?p=5617"},"modified":"2026-05-18T15:03:41","modified_gmt":"2026-05-18T13:03:41","slug":"wiebke-rauers-lillustratrice-du-loup-intermarche-icone-publicitaire","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/wiebke-rauers-lillustratrice-du-loup-intermarche-icone-publicitaire\/","title":{"rendered":"Wiebke Rauers, portrait de l\u2019illustratrice du loup d\u2019Intermarch\u00e9"},"content":{"rendered":"<p><strong>La dessinatrice Wiebke Rauers est entr\u00e9e dans le champ m\u00e9diatique fran\u00e7ais avec un loup solitaire devenu le h\u00e9ros de la campagne publicitaire Intermarch\u00e9. C&#8217;\u00e9tait fin 2024. <em>Le Mal Aim\u00e9<\/em> a largement \u00e9t\u00e9 comment\u00e9e. Portrait de sa cr\u00e9atrice.<\/strong><\/p>\n<h3>L&#8217;\u00e9motion par le trait<\/h3>\n<p>Derri\u00e8re cette figure se cache une illustratrice allemande n\u00e9e en 1986 (40 ans). Le parcours est solide, ancr\u00e9 dans l\u2019illustration jeunesse et le design narratif. Form\u00e9e au design de communication en Allemagne, Wiebke Rauers s\u2019oriente tr\u00e8s t\u00f4t vers la cr\u00e9ation de personnages. Son point fort : une attention particuli\u00e8re port\u00e9e aux expressions, aux postures et \u00e0 la psychologie visuelle. Apr\u00e8s un passage en studio d\u2019animation \u00e0 Berlin, elle choisit l\u2019ind\u00e9pendance. Elle d\u00e9veloppe un univers graphique reconnaissable. Lignes souples, volumes simples, couleurs chaleureuses, et une capacit\u00e9 rare \u00e0 faire exister une \u00e9motion en quelques traits.<\/p>\n<h3>Un loup attachant<\/h3>\n<p>Le travail de Wiebke Rauers s\u2019inscrit d\u2019abord dans l\u2019\u00e9dition jeunesse, o\u00f9 elle s\u2019impose comme une illustratrice inventive. Elle collabore avec plusieurs maisons d\u2019\u00e9dition. Elle illustre albums, s\u00e9ries et livres d\u2019activit\u00e9s. Parmi ses projets les plus remarqu\u00e9s des figures marginales. Souvent, des monstres, insectes, dragons ou animaux maladroits&#8230; deviennent des h\u00e9ros sensibles et familiers. Cette inversion des r\u00f4les, constante dans son \u0153uvre, repose sur une narration visuelle douce, jamais ironique, qui laisse au lecteur la libert\u00e9 de s\u2019identifier. Wiebke Rauers ne cherche pas l\u2019effet graphique spectaculaire ; elle privil\u00e9gie la lisibilit\u00e9, le rythme et la coh\u00e9rence \u00e9motionnelle. Ses personnages semblent toujours saisis dans un moment de vuln\u00e9rabilit\u00e9. C&#8217;est comme s\u2019ils \u00e9taient surpris en train de douter ou de s\u2019adapter.<\/p>\n<h3>Une rare qualit\u00e9 narrative<\/h3>\n<p>C\u2019est pr\u00e9cis\u00e9ment cette qualit\u00e9 narrative qui a conduit les studios d\u2019animation fran\u00e7ais d\u2019<a href=\"https:\/\/www.illogicstudios.com\/\">Illogic<\/a> \u00e0 s\u2019appuyer sur son dessin. Wiebke Rauers en signe le design initial : une base graphique pens\u00e9e comme un personnage de conte contemporain, ni caricatural ni r\u00e9aliste, suffisamment neutre pour accueillir une histoire universelle. L\u2019animation prolonge ensuite son trait sans le trahir, conservant cette expressivit\u00e9 contenue qui fait la force du personnage. Le succ\u00e8s de la campagne r\u00e9v\u00e8le l\u2019importance croissante des illustrateurs dans l\u2019\u00e9cosyst\u00e8me visuel contemporain. Sans quitter le champ de l\u2019illustration jeunesse, Wiebke Rauers d\u00e9montre qu\u2019un dessin issu de ce monde peut toucher un public bien plus large. Il suffit de rester fid\u00e8le \u00e0 une exigence : raconter une histoire profond\u00e9ment incarn\u00e9e.<\/p>\n<p><a href=\"https:\/\/www.instagram.com\/wiebkerauers\/\">https:\/\/www.instagram.com\/wiebkerauers\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La dessinatrice Wiebke Rauers est entr\u00e9e dans le champ m\u00e9diatique fran\u00e7ais avec un loup solitaire devenu le h\u00e9ros de la campagne publicitaire Intermarch\u00e9. C&#8217;\u00e9tait fin 2024. Le Mal Aim\u00e9 a largement \u00e9t\u00e9 comment\u00e9e. Portrait de sa cr\u00e9atrice. L&#8217;\u00e9motion par le trait Derri\u00e8re cette figure se cache une illustratrice allemande n\u00e9e en 1986 (40 ans). Le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1465],"tags":[1329],"class_list":["post-5617","post","type-post","status-publish","format-standard","has-post-thumbnail","category-designers","tag-femmes-artistes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wiebke Rauers, portrait de l\u2019illustratrice du loup d\u2019Intermarch\u00e9 - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/wiebke-rauers-lillustratrice-du-loup-intermarche-icone-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wiebke Rauers, portrait de l\u2019illustratrice du loup d\u2019Intermarch\u00e9 - GREAT-ARTMAG\" \/>\n<meta property=\"og:description\" content=\"La dessinatrice Wiebke Rauers est entr\u00e9e dans le champ m\u00e9diatique fran\u00e7ais avec un loup solitaire devenu le h\u00e9ros de la campagne publicitaire Intermarch\u00e9. C&#8217;\u00e9tait fin 2024. Le Mal Aim\u00e9 a largement \u00e9t\u00e9 comment\u00e9e. Portrait de sa cr\u00e9atrice. L&#8217;\u00e9motion par le trait Derri\u00e8re cette figure se cache une illustratrice allemande n\u00e9e en 1986 (40 ans). 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