{"id":591,"date":"2020-02-14T15:14:03","date_gmt":"2020-02-14T14:14:03","guid":{"rendered":"https:\/\/www.smiling-people.com\/?p=591"},"modified":"2026-05-18T00:01:49","modified_gmt":"2026-05-17T22:01:49","slug":"e-reputation-musique-le-figaro","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/e-reputation-musique-le-figaro\/","title":{"rendered":"Notori\u00e9t\u00e9 vs Pertinence : Le dilemme de l&#8217;artiste \u00e0 l&#8217;\u00e8re num\u00e9rique"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]<strong>La notori\u00e9t\u00e9 et le chiffre ne garantissent plus la qualit\u00e9 artistique. Selon Alexia Gugg\u00e9mos, critique d&#8217;art et sociologue du num\u00e9rique, la course aux &#8220;likes&#8221; transforme la cr\u00e9ation en un enjeu de r\u00e9putation num\u00e9rique, au risque de sacrifier la pertinence du fond.<\/strong><\/p>\n<h3 data-path-to-node=\"4\">Ce que disent les chiffres de la cr\u00e9ation actuelle<\/h3>\n<p data-path-to-node=\"5\">Dans une tribune pour <i data-path-to-node=\"5\" data-index-in-node=\"22\">Le Figaro<\/i>, la sociologue du digital Alexia Gugg\u00e9mos pose un constat sans appel. Aujourd&#8217;hui, la notori\u00e9t\u00e9 et le quantitatif ne sont pas corr\u00e9l\u00e9s \u00e0 la pertinence d\u2019une cr\u00e9ation. Avoir des milliers d&#8217;abonn\u00e9s ne signifie pas que l&#8217;\u0153uvre est majeure. Pourtant, la plupart des cr\u00e9ateurs sont d\u00e9sormais engag\u00e9s dans une course effr\u00e9n\u00e9e \u00e0 l\u2019e-r\u00e9putation. Cette qu\u00eate de visibilit\u00e9 modifie profond\u00e9ment le rapport \u00e0 l&#8217;art.<\/p>\n<h3 data-path-to-node=\"7\">L&#8217;interaction : le nouvel atout des artistes<\/h3>\n<p data-path-to-node=\"8\">Tout n&#8217;est pas sombre dans cette mutation num\u00e9rique. Le passage au digital offre des opportunit\u00e9s in\u00e9dites. La diffusion directe : Un musicien peut publier ses albums sur Deezer, SoundCloud ou Spotify sans interm\u00e9diaire. Le feedback instantan\u00e9 : Les retours sont directs. Les artistes re\u00e7oivent des avis et des commentaires en temps r\u00e9el. L&#8217;interactivit\u00e9 : L&#8217;art n&#8217;est plus une contemplation passive. Il devient un \u00e9change vivant entre le cr\u00e9ateur et son public.<\/p>\n<h3 data-path-to-node=\"10\">Pourquoi la pertinence est-elle menac\u00e9e ?<\/h3>\n<p data-path-to-node=\"11\">Le danger r\u00e9side dans la confusion entre le succ\u00e8s statistique et la valeur artistique. Si l&#8217;artiste cr\u00e9e uniquement pour satisfaire l&#8217;algorithme, il risque de perdre sa singularit\u00e9. Alexia Gugg\u00e9mos souligne que l&#8217;interactivit\u00e9 est une force. Cependant, elle ne doit pas devenir une boussole unique. La cr\u00e9ation doit rester une d\u00e9marche de fond, et non une simple strat\u00e9gie de communication pour booster son e-notori\u00e9t\u00e9. En r\u00e9sum\u00e9, le num\u00e9rique est un outil de diffusion exceptionnel. Mais pour rester pertinent, l&#8217;artiste doit savoir distinguer l&#8217;applaudissement num\u00e9rique de la v\u00e9ritable profondeur de son \u0153uvre.<\/p>\n<p data-path-to-node=\"15\"><i data-path-to-node=\"15\" data-index-in-node=\"0\">Source : D&#8217;apr\u00e8s les propos d&#8217;Alexia Gugg\u00e9mos, <\/i><a href=\"https:\/\/www.lefigaro.fr\/musique\/alexia-guggemos-ce-ne-sont-pas-forcement-les-artistes-a-forte-notoriete-numerique-qui-resteront-dans-l-histoire-20200213\">Le Figaro dat\u00e9 du 14 juillet 2020<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-592\" src=\"https:\/\/www.smiling-people.com\/wp-content\/uploads\/2020\/02\/itw-guggemos-le-figaro.jpg\" alt=\"\" width=\"521\" height=\"309\" srcset=\"https:\/\/great-artmag.com\/wp-content\/uploads\/2020\/02\/itw-guggemos-le-figaro.jpg 521w, https:\/\/great-artmag.com\/wp-content\/uploads\/2020\/02\/itw-guggemos-le-figaro-300x178.jpg 300w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/>[\/vc_column_text]<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_column_text]La notori\u00e9t\u00e9 et le chiffre ne garantissent plus la qualit\u00e9 artistique. Selon Alexia Gugg\u00e9mos, critique d'art et sociologue du num\u00e9rique, la course aux \"likes\" transforme la cr\u00e9ation en un enjeu de r\u00e9putation num\u00e9rique, au risque de sacrifier la pertinence du fond. Ce que disent les chiffres de la cr\u00e9ation actuelle Dans une tribune pour Le [...]","protected":false},"author":11,"featured_media":592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1466],"tags":[],"class_list":["post-591","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Notori\u00e9t\u00e9 vs Pertinence : Le dilemme de l&#039;artiste \u00e0 l&#039;\u00e8re num\u00e9rique - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/e-reputation-musique-le-figaro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Notori\u00e9t\u00e9 vs Pertinence : Le dilemme de l&#039;artiste \u00e0 l&#039;\u00e8re num\u00e9rique - 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