{"id":61,"date":"2008-04-06T09:25:00","date_gmt":"2008-04-06T07:25:00","guid":{"rendered":"http:\/\/unik-mag.com:7888\/2008\/04\/06\/quand-les-artistes-sont-pilles-par-les-publicitaires\/"},"modified":"2026-02-20T18:52:15","modified_gmt":"2026-02-20T17:52:15","slug":"quand-les-artistes-sont-pilles-par-les-publicitaires","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/quand-les-artistes-sont-pilles-par-les-publicitaires\/","title":{"rendered":"Quand les artistes sont pill\u00e9s par les publicitaires"},"content":{"rendered":"<div style=\"text-align: center\"><img decoding=\"async\" src=\"https:\/\/great-artmag.com\/wp-content\/uploads\/2019\/12\/02\/00\/b76357fea34918288e411f238476716c.jpg\" id=\"media-24748\" title=\"D\u00e9liredelart\" alt=\"b76357fea34918288e411f238476716c.jpg\" style=\"border-width: 0pt; margin: 0.7em 0pt\" name=\"media-24748\"><\/div>\n<div align=\"justify\">Cr\u00e9atives, les agences de pub ? Plagieuses, plut\u00f4t. Qu\u2019on en juge par cette campagne de pub d\u2019un c\u00e9l\u00e8bre fournisseur de gaz naturel (\u00e0 gauche &#8211; visuels <i>Beaux-Arts Magazine<\/i>) o\u00f9 des individus sont photographi\u00e9s dans des positions d\u00e9fiant les lois de la gravit\u00e9&#8230; En d\u00e9couvrant ces images, Philippe Ramette est devenu vert de rage. Car ces postures l\u00e9g\u00e8res et improbables sont, depuis des d\u00e9cennies, la marque de fabrique de cet artiste r\u00e9put\u00e9. Ainsi ce clich\u00e9 montrant un homme adoss\u00e9 \u00e0 un tronc, les pieds dans le vide, ressemble \u00e0 s\u2019y m\u00e9prendre \u00e0 celle de Ramette montrant un homme grimpant \u00e0 l\u2019horizontale (\u00e0 droite). Sauf que Ramette, contrairement aux pubards, n\u2019a pas utilis\u00e9 Photoshop mais un p\u00e9rilleux syst\u00e8me technique lui permettant de tenir r\u00e9ellement cette pose. Pour r\u00e9aliser cette performance, l\u2019artiste a fait appel \u00e0 un complexe et p\u00e9rilleux syst\u00e8me technique qu\u2019il baptise \u00ab proth\u00e8se \u00e0 attitudes \u00bb. Apr\u00e8s enqu\u00eate sur cette campagne qui de toute \u00e9vidence est un plagiat, il appara\u00eet que l\u2019agence de publicit\u00e9 avait contact\u00e9 la galerie Xippas \u00e0 Paris pour en savoir plus sur son travail. L\u2019agence ne s\u2019est sans doute pas embarrass\u00e9 de cr\u00e9er des \u00ab proth\u00e8ses \u00e0 attitudes \u00bb mais de rentabiliser leur achat de logiciel Photoshop. Philippe Ramette et la galerie Xippas ont assign\u00e9 en r\u00e9f\u00e9r\u00e9 les auteurs de ces images mais le jugement ne leur a pas \u00e9t\u00e9 favorable. Pourtant en mars 2007, John Galliano, le tr\u00e8s embl\u00e9matique styliste de la marque Dior, avait \u00e9t\u00e9 condamn\u00e9 en r\u00e9f\u00e9r\u00e9 \u00e0 150 000 \u20ac au titre des dommages aux droits patrimoniaux et 50 000 \u20ac au titre du droit moral pour contrefa\u00e7on de l\u2019\u0153uvre de l&#8217;Am\u00e9ricain William Klein dans les campagnes publicitaires de sa marque Galliano S.A qui reprenait l\u2019id\u00e9e des \u00ab planches contacts \u00bb du photographe.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9atives, les agences de pub ? Plagieuses, plut\u00f4t. Qu\u2019on en juge par cette campagne de pub d\u2019un c\u00e9l\u00e8bre fournisseur de gaz naturel (\u00e0 gauche &#8211; visuels Beaux-Arts Magazine) o\u00f9 des individus sont photographi\u00e9s dans des positions d\u00e9fiant les lois de la gravit\u00e9&#8230; En d\u00e9couvrant ces images, Philippe Ramette est devenu vert de rage. Car ces [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1195],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-numeriques"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quand les artistes sont pill\u00e9s par les publicitaires - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/quand-les-artistes-sont-pilles-par-les-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quand les artistes sont pill\u00e9s par les publicitaires - GREAT-ARTMAG\" \/>\n<meta property=\"og:description\" content=\"Cr\u00e9atives, les agences de pub ? Plagieuses, plut\u00f4t. Qu\u2019on en juge par cette campagne de pub d\u2019un c\u00e9l\u00e8bre fournisseur de gaz naturel (\u00e0 gauche &#8211; visuels Beaux-Arts Magazine) o\u00f9 des individus sont photographi\u00e9s dans des positions d\u00e9fiant les lois de la gravit\u00e9&#8230; En d\u00e9couvrant ces images, Philippe Ramette est devenu vert de rage. 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