{"id":855,"date":"2021-06-10T09:38:16","date_gmt":"2021-06-10T07:38:16","guid":{"rendered":"https:\/\/www.observatoire-social-media.fr\/?p=855"},"modified":"2026-05-17T23:29:50","modified_gmt":"2026-05-17T21:29:50","slug":"reouverture-des-musees-avec-des-murs-instagram-renoves","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/reouverture-des-musees-avec-des-murs-instagram-renoves\/","title":{"rendered":"Instagram pour les mus\u00e9es : Strat\u00e9gies et innovations digitales"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]<b data-path-to-node=\"3\" data-index-in-node=\"0\">Comment les institutions culturelles se r\u00e9inventent-elles sur les r\u00e9seaux sociaux post-covid ?<\/b> <strong>Entre filtres en r\u00e9alit\u00e9 augment\u00e9e, guides th\u00e9matiques et formats vid\u00e9o courts, Instagram est devenu le terrain de jeu privil\u00e9gi\u00e9 des mus\u00e9es. D\u00e9couvrez comment la Fondation Beyeler ou le Mus\u00e9e Van Gogh exploitent les fonctionnalit\u00e9s Instagram pour booster leur visibilit\u00e9.<\/strong><\/p>\n<h3 data-path-to-node=\"5\">Les nouvelles fonctionnalit\u00e9s Instagram au service de la culture<\/h3>\n<p data-path-to-node=\"6\">En 2021, trois nouveaux pictogrammes ont transform\u00e9 l&#8217;exp\u00e9rience utilisateur : le livre ouvert (Guides), le panier (E-shop) et les trois \u00e9toiles (Filtres AR). La <a href=\"https:\/\/www.instagram.com\/fondationbeyeler\/?hl=fr\">Fondation Beyeler<\/a> en Suisse illustre parfaitement cette mutation. En proposant un acc\u00e8s direct \u00e0 la billetterie et un filtre en r\u00e9alit\u00e9 augment\u00e9e pour mettre en sc\u00e8ne <i data-path-to-node=\"6\" data-index-in-node=\"329\">Le Penseur<\/i> de Rodin, l&#8217;institution cr\u00e9e un pont num\u00e9rique entre l&#8217;\u0153uvre et le visiteur. Ces outils permettent de transformer une simple consultation en une exp\u00e9rience immersive et interactive.<\/p>\n<h3 data-path-to-node=\"7\">Optimiser l&#8217;engagement : l&#8217;importance de la l\u00e9gende et des Reels<\/h3>\n<p data-path-to-node=\"8\">Selon une \u00e9tude Hootsuite, la longueur id\u00e9ale d&#8217;une l\u00e9gende Instagram se situe entre 500 et 800 signes. Plus un utilisateur passe de temps sur un post, plus l&#8217;algorithme favorise son r\u00e9f\u00e9rencement. Pour capter cette attention, les mus\u00e9es misent sur des contenus r\u00e9invent\u00e9s :<\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">Le Mus\u00e9e Van Gogh<\/b> utilise les <i data-path-to-node=\"9,0,0\" data-index-in-node=\"30\">Reels<\/i> (clips de 15 secondes) pour des lectures de lettres du peintre.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">Le Mus\u00e9e d\u2019Orsay<\/b> a lanc\u00e9 la premi\u00e8re r\u00e9sidence d\u2019artiste num\u00e9rique avec Jean-Philippe Delhomme.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">Le Jeu de Paume<\/b> innove avec son workshop digital <i data-path-to-node=\"9,2,0\" data-index-in-node=\"49\">@jeudepaumelab<\/i>, invitant \u00e0 une r\u00e9flexion sur la distance.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"10\">Le hashtag : pilier du rayonnement international<\/h3>\n<p data-path-to-node=\"11\">Le hashtag demeure l&#8217;outil de f\u00e9d\u00e9ration par excellence, comme le prouve la MuseumWeek. Cet \u00e9v\u00e9nement pionnier, n\u00e9 en France en 2014, mobilise aujourd&#8217;hui des mus\u00e9es dans 150 pays. Sur le principe &#8220;7 jours, 7 th\u00e8mes, 7 hashtags&#8221;, il stimule la cr\u00e9ativit\u00e9 mondiale. Dans cette m\u00eame logique d&#8217;immersion, la Fondation Prada a utilis\u00e9 les mots-di\u00e8se <i data-path-to-node=\"11\" data-index-in-node=\"346\">#InnersView<\/i> (coulisses) et <i data-path-to-node=\"11\" data-index-in-node=\"373\">#OuterViews<\/i> (\u0153uvres hors les murs) pour maintenir le lien durant le confinement, prouvant que le contenu digital est d\u00e9sormais indissociable de la vie des collections.<\/p>\n<p>&gt; L&#8217;\u00e9tude compl\u00e8te \u00e0 lire sur le site du <a href=\"https:\/\/www.lequotidiendelart.com\/articles\/19921-les-mus%C3%A9es-sur-un-pouls-instagram-haute-fr%C3%A9quence.html\">Quotidien de l&#8217;Art<\/a>[\/vc_column_text]<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_column_text]Comment les institutions culturelles se r\u00e9inventent-elles sur les r\u00e9seaux sociaux post-covid ? Entre filtres en r\u00e9alit\u00e9 augment\u00e9e, guides th\u00e9matiques et formats vid\u00e9o courts, Instagram est devenu le terrain de jeu privil\u00e9gi\u00e9 des mus\u00e9es. D\u00e9couvrez comment la Fondation Beyeler ou le Mus\u00e9e Van Gogh exploitent les fonctionnalit\u00e9s Instagram pour booster leur visibilit\u00e9. Les nouvelles fonctionnalit\u00e9s Instagram [...]","protected":false},"author":1,"featured_media":858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1466],"tags":[1245],"class_list":["post-855","post","type-post","status-publish","format-standard","has-post-thumbnail","category-social-media","tag-covid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram pour les mus\u00e9es : Strat\u00e9gies et innovations digitales - GREAT-ARTMAG<\/title>\n<meta name=\"description\" content=\"Comment les institutions culturelles se r\u00e9inventent-elles sur les r\u00e9seaux sociaux post-covid ? 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