{"id":855,"date":"2021-06-10T09:38:16","date_gmt":"2021-06-10T07:38:16","guid":{"rendered":"https:\/\/www.observatoire-social-media.fr\/?p=855"},"modified":"2026-02-20T18:15:27","modified_gmt":"2026-02-20T17:15:27","slug":"reouverture-des-musees-avec-des-murs-instagram-renoves","status":"publish","type":"post","link":"https:\/\/great-artmag.com\/en\/reouverture-des-musees-avec-des-murs-instagram-renoves\/","title":{"rendered":"R\u00e9ouverture des mus\u00e9es avec des murs Instagram r\u00e9nov\u00e9s"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_2:before,\r\n\t\t\t\t.tdi_2:after{\r\n\t\t\t\t    display: table;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\/* custom css - generated by TagDiv Composer *\/\n\n\/* custom css - generated by TagDiv Composer *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\" >[vc_column_text]<strong>Les comptes Instagram ont vu fleurir en 2021 trois nouveaux pictos : un livre ouvert pour \u00e9voquer les \u00ab guides \u00bb ou visites virtuelles, le \u00ab panier \u00bb pour les espaces e-shop ou encore les \u00ab trois \u00e9toiles \u00bb pour indiquer l\u2019existence d\u2019effets ou \u00ab filtres \u00bb \u00e0 partager. <\/strong><\/p>\n<p>Toutes les nouvelles fonctionnalit\u00e9s Instagram sont exploit\u00e9es de fa\u00e7on exemplaire par la <a href=\"https:\/\/www.instagram.com\/fondationbeyeler\/?hl=fr\">Fondation Beyeler<\/a> en Suisse, un acc\u00e8s direct \u00e0 la billetterie, un filtre en r\u00e9alit\u00e9 augment\u00e9e afin de mettre en sc\u00e8ne <em>Le Penseur<\/em> de Rodin, jusqu\u2019\u00e0 la r\u00e9alisation d\u2019un mini-site pour l\u2019exposition Olafur Eliasson accessible depuis la galerie de stories.<\/p>\n<p>Entre 500 et 800 signes, c\u2019est la longueur recommand\u00e9e pour la l\u00e9gende d\u2019un visuel selon une \u00e9tude des usages Instagram publi\u00e9e en avril par Hootsuite. Plus une personne passe de temps \u00e0 lire le contenu d&#8217;un post et \u00e0\u00a0interagir avec lui, meilleur est en effet le\u00a0r\u00e9f\u00e9rencement g\u00e9n\u00e9r\u00e9 par l&#8217;algorithme. Comment innover sur Instagram o\u00f9 plus de 100 millions de photos et de vid\u00e9os sont partag\u00e9es chaque jour\u00a0? Par un contenu r\u00e9invent\u00e9. Le mus\u00e9e Van Gogh \u00e0 Amsterdam a mis \u00e0 profit l\u2019acquisition de lettres du peintre par des lectures publi\u00e9es sous la forme de \u00ab\u00a0reels\u00a0\u00bb, ces multi-clips de 15 secondes. Le mus\u00e9e d\u2019Orsay a lanc\u00e9 en janvier 2020 la premi\u00e8re r\u00e9sidence Instagram avec l\u2019artiste Jean-Philippe Delhomme. Dans un m\u00eame esprit, le Jeu de Paume a mis en place un workshop digital @jeudepaumelab invitant \u00e0 r\u00e9fl\u00e9chir \u00e0 la notion de distance. Pendant le confinement, la Fondation Prada a lanc\u00e9 le hastag #InnersView afin de d\u00e9voiler ses activit\u00e9s en coulisses. Cette initiative en immersion s\u2019est doubl\u00e9e d\u2019un versant\u00a0#OuterViews\u00a0visant \u00e0 mettre \u00e0 l\u2019honneur les \u0153uvres de la collection pr\u00e9sent\u00e9es dans d\u2019autres institutions et mus\u00e9es \u00e0 l\u2019international.<\/p>\n<p>Le hashtag, c\u2019est le credo de la MuseumWeek, \u00e9v\u00e9nement pionnier en France n\u00e9 sur les r\u00e9seaux sociaux en 2014 qui mobilise chaque ann\u00e9e les mus\u00e9es dans 150 pays, selon le principe de publication, 7 jours, 7 th\u00e8mes, 7 mots-di\u00e8se. La 8<sup>e<\/sup> \u00e9dition se d\u00e9roule du 7 au 13 juin et prend la forme d\u2019un festival social media pluridisciplinaire. En 2021, place \u00e0 la cr\u00e9ativit\u00e9 !<\/p>\n<p>&gt; L&#8217;\u00e9tude compl\u00e8te \u00e0 lire sur le site du <a href=\"https:\/\/www.lequotidiendelart.com\/articles\/19921-les-mus%C3%A9es-sur-un-pouls-instagram-haute-fr%C3%A9quence.html\">Quotidien de l&#8217;Art<\/a>[\/vc_column_text]<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_column_text]Les comptes Instagram ont vu fleurir en 2021 trois nouveaux pictos : un livre ouvert pour \u00e9voquer les \u00ab guides \u00bb ou visites virtuelles, le \u00ab panier \u00bb pour les espaces e-shop ou encore les \u00ab trois \u00e9toiles \u00bb pour indiquer l\u2019existence d\u2019effets ou \u00ab filtres \u00bb \u00e0 partager. Toutes les nouvelles fonctionnalit\u00e9s Instagram sont [...]","protected":false},"author":1,"featured_media":858,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1195],"tags":[1156],"class_list":{"0":"post-855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tendances-numeriques","8":"tag-instagram"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9ouverture des mus\u00e9es avec des murs Instagram r\u00e9nov\u00e9s - GREAT-ARTMAG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/great-artmag.com\/en\/reouverture-des-musees-avec-des-murs-instagram-renoves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9ouverture des mus\u00e9es avec des murs Instagram r\u00e9nov\u00e9s - 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